During the first weeks of the COVID-19 pandemic, in March and April 2020, there was much higher demand for eggs, especially in supermarkets and discounters. The increasing number of employees that suddenly had to work from home, as well as closed schools and children spending most of their day at home as well, led to a demand that was significantly higher than in the same period in 2019.
German preferences depend largely on the egg production systems. As one of the most important criteria for a purchase, livestock farming standards became even more important since the COVID-19 pandemic started.
It is expected that the trend towards more free range and fewer caged hens will continue as this is strongly linked to the trend towards health awareness and more conscious eating. German society and media are increasingly demanding animal welfare for farm animals, and scandals in similar industries, such as the meat industry during the pandemic, can quickly rub off on the egg industry.
In addition to these trends, which result in higher animal welfare and production quality, the group of society that remains extremely price sensitive and has this as its only purchasing factor should not be underestimated. As long as there are no new regulations for animal welfare on the part of the government, the demand for very cheap eggs is unlikely to recede.
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Understand the latest market trends and future growth opportunities for the Eggs industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eggs research and analysis database.
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