The Coronavirus (COVID-19) pandemic stirred up political and economic volatilities, leading to a new economic recession in 2020, after years of struggle to recover from the 2015-2018 crisis. As a result, the purchasing power of especially middle- and lower-income families was dependent on the federal government’s financial aid in the form of “corona vouchers” during the pandemic.
While lockdowns and home seclusion measures benefited retail volume sales, they hit foodservice and institutional channels hard in 2020. According to the Brazilian Association of Bars and Restaurants (ABRASEL), around one third of foodservice establishments are predicted to remain closed, after entering bankruptcy, in 2021.
Besides the lingering COVID-19 pandemic, smaller and regional producers, in particular, are threatened by the effects of climate change. In 2020, average temperature variations were severe, leading to heat waves followed by intense periods of cold or rain.
Due to the highly populated competitive landscape, some producers have been focusing on ethical labels and claims to engender differentiation and increase the added-value positioning of their products. The ethical angle adds dynamism to the competitive landscape, as eggs producers in Brazil generally compete on unit prices.
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This report originates from Passport, our Eggs research and analysis database.
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