The pandemic forced people inside their homes for months, playing an extremely significant role in the success of eggs across 2020. The 2021 scenario reflects the turnaround with a small drop in the volume sales of fresh eggs in retail, and high double-digit increases for both foodservice and institutional channels upon the summer reopening.
The heightened consciousness regarding health and nutrition was fundamental in the growth of consumption of eggs in 2020. While the increase in health awareness already characterised the pre-pandemic scenario, COVID-19 has driven the trends even further.
Among the externalities of COVID-19, the high unemployment in the country has shrunk the budgets of Italian consumers, who have responded by shifting their shopping habits. The phenomenon is expected to continue affecting consumption in the country over the forecast period.
The projections for eggs in Italy show an overall positive performance over the forecast period. Per capita consumption in the country is expected to increase significantly over the forecast period, accounted for by the rise in frequency of consumption due to the overall convenience and positive publicity around eggs.
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Understand the latest market trends and future growth opportunities for the Eggs industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
This report originates from Passport, our Eggs research and analysis database.
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