After the heavy losses seen in 2022, sales of eggs are projected to return to growth over the forecast period in retail volume terms. The disappointing sales seen in 2021 and 2022 are expected to be a temporary development due to the high price increases, as well as the substantial shift in consumption habits.
Sales of eggs are expected to benefit from a few trends that are starting to have a growing influence consumer purchasing behaviour. For instance, the increased attention being paid to health and wellness should benefit sales of eggs which enjoy a good reputation among consumers in Italy.
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Understand the latest market trends and future growth opportunities for the Eggs industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.See All of Our Definitions
This report originates from Passport, our Eggs research and analysis database.
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