Free from dairy is set to become mainstream over the forecast period for a variety of reasons. For instance, the price difference with regular dairy is set to narrow with regular dairy having become more expensive as a result of COVID-19 and the war in Ukraine as animal husbandry has become much more costly.
Demand for organic food is expected to increase as these products are perceived as being less harmful than non-organic items. They also have the added benefit of being more sustainable.
Growing rates of allergies among the population will make consumers keen to eat products that enable them to stay healthy and either help manage, avoid or eliminate any sources of their allergies. As such, no allergens, which is a dietary and free from type of health and wellness attribute, is anticipated to realise growth in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Dairy Products and Alternatives industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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