Goat milk is one of the latest trends seen in the market, with this product tapping into the developing health and wellness trend. Some consumers find that goat milk is easier to digest, and therefore often carries the digestive health claim.
More consumers are expected to turn towards foods that offer fortification or functionality in the forecast period, as these are increasingly seen as options to boost the metabolism. Habits adopted during the pandemic are expected to continue, as people look to improve their diet in order to stay healthy.
Vegan, vegetarian, and plant-based alternatives, products for specific diets, and foods that can be consumed by those with intolerances are set to see rising popularity in the forecast period, as consumers seek to look after their own bodies, and show increasing concern over animal welfare and the environment. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise growth within dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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