The prospects for dairy products and alternatives are less bright in South Korea amidst the falling birth rate, which recorded its lowest level in 2022. In this context, new opportunities for health and wellness need to be sought in categories where consumption usually occurs amongst adults, such as flavoured milk, spreadable cheese, soft cheese, yoghurt, and plant-based dairy.
More consumers are expected to turn towards foods and drinks that offer fortification or functionality over 2022-2027, as these are increasingly seen as options to boost their metabolism. Habits adopted during the pandemic are expected to continue, as people look to change their diet in order to stay healthy.
Increasing awareness of the links between diet, a healthy metabolism, and immune health is expected to lead more consumers to look for foods that suggest specific health benefits. As such, immune support, which is a health benefit type of health and wellness attribute, is anticipated to realise growth in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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