As local consumers increasingly prioritise health and wellness and the scientific understanding of the gut microbiome continues to advance, the future of dairy products and alternatives with probiotic properties continues to look promising in Germany. When consumed in adequate amounts, probiotics and live beneficial microorganisms offer specific health benefits, as they known to support digestive health, boost the immune system and even play a role in overall wellbeing.
Vegan and plant-based products are likely to increase in popularity as more consumers become interested in both the environment and animal welfare. This should benefit dietary and free from food within dairy products and alternatives over the forecast period.
Vegan and plant-based alternatives, specific diets and food that can be tolerated by those who might otherwise not be able to consume certain products, will see rising popularity, as consumers seek to support their overall health and wellbeing whilst showing increasing concern over animal welfare and the environment. As such, weight management, which is a dietary and free from type of health and wellness attribute, is anticipated to record further growth within dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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