Salt is another ingredient that consumers want to avoid, not only because it increases water retention and thus adds weight, but also because it is linked with many fatal diseases such as heart attacks and strokes. The trend towards salt reduction is thus expected to remain strong in the forecast period, driving innovation activity in savoury snacks.
Vegan and plant-based products are likely to increase in popularity as more consumers become concerned about issues relating to the environment and animal welfare, as well as the health impact of meat consumption. Vegan-friendly products are becoming more visible across snacks and in some areas growing fast.
Consumers will increasingly be concerned not only with having the right dietary habits for themselves, but also with animal welfare and the impact of meat-based diets on the environment. As such, plant-based claims are anticipated to realise growth in snacks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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