The recent implementation of Argentina’s Frontal Food Labelling Law suggests that major changes are ahead for the country’s packaged food industry. Within this context, all companies active in snacks in the country will need to be aware of the likelihood that consumer preferences will shift towards products that are healthier and therefore will not be required to carry a black octagon on the front of the packaging.
Vegan and plant-based products are likely to increase in popularity in Argentina over the forecast period as a wider group of consumers become more aware of the environmental impact of cattle, pig and sheep farming, while animal welfare concerns relating to the food industry are also growing. However, the shift towards plant-based diets is also due to improved awareness of how the human body can benefit by reducing one’s intake of dairy products and red meat.
Legislative pressure on the packaged food industry with the aim of improving health outcomes population among the population is expected to intensify during the forecast period, with products that have high sugar, fat and salt content likely to be the primary targets of any changes to food regulation. The increasing awareness surrounding these types of products and their potential negative health implications has the potential to contribute to considerably higher sales of better for you variants going forward.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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