Thai authorities have recognised the concerning levels of sodium consumption in the country, which far exceed the recommended limit established by the World Health Organization. In response, the local government has prioritised efforts to raise awareness about the negative health effects of excessive sodium intake and to encourage Thai citizens to reduce their salt consumption.
An increasing number of Thai consumers are set to turn towards snacks that offer specific fortification or functionality as these are increasingly seen as options that will boost one’s metabolism. Habits adopted during the pandemic are expected to continue as consumers look to change their diets in an attempt to stay healthy.
Vegan, vegetarian and plant-based alternatives, specific diets, and food that can be tolerated by those who might otherwise not be able to will see rising popularity, as consumers seek to look after their own bodies, while showing increasing concern over animal welfare and the environment. As such, plant-based, which is a dietary and free from type of health and wellness attribute, is expected to gain in importance in snacks over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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