With growing consumer awareness of the benefits of healthy food, due to social influencers, the media, and general health knowledge, more and more Poles are expected to look for healthy snacks, but will also be demanding in terms of taste. Polish consumers’ demand for tasty low fat and low sugar products will continue to grow, driving brand owners to invest in innovations under the existing brands in their portfolios, upgrading their formulae to make them no or low sugar or fat, especially in savoury snacks, ice cream and confectionery.
As more consumers are becoming interested in their health, this should benefit dietary and free from foods in the forecast period, along with their desire to put fewer harmful ingredients into their body. As knowledge of gluten intolerance is still increasing in Poland, gluten free, which is already the largest dietary and free from claim, is expected to continue to see the largest incremental growth in snacks over 2022-2027, with retail sales expanding by PLN840 million to reach PLN3.
The number of people in Poland who are overweight or obese is set to continue growing in Poland in the forecast period. Meanwhile, concerns over the prevalence of certain diseases, and demand for products that help consumers get through their hectic lives, are set to grow in the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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