In health and wellness snacks, consumer demand for plant-based products is expected to grow over the forecast period, driven primarily by rising health awareness, with more and more consumers looking to adopt a largely plant-based diet to improve their overall health and wellbeing. This trend will be a key driver of growth for products made using plant-based ingredients.
Vegan, vegetarian and plant-based products are expected to increase in popularity in the forecast period, as more consumers are becoming interested in taking care of their health, as well as concerned about the environment and animal welfare. This should benefit dietary and free from foods.
Vegan and plant-based alternatives, products catering to specific diets, and foods that can be consumed by those with intolerances are expected to see rising popularity in the forecast period, as consumers seek to look after their own body, and show increasing concern over animal welfare and the environment. As such, hypoallergenic, which is a dietary and free from type of health and wellness attribute, is anticipated to see rising sales in snacks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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