In Southeast Asia, the Winning E-Commerce Decisions Are Local
2 Nov 26Across the five markets where Passport now tracks marketplace sales - Indonesia, Malaysia, the Philippines, Thailand and Vietnam - retail e-commerce sales reached USD167.5 billion in 2025, up 19% from the previous year. The combined market is now more than 2.5 times its 2020 size. Yet growth alone does not tell the full story. Understanding Southeast Asia means looking beyond how fast e-commerce is growing to understand where that growth is happening, which platforms are capturing it and where opportunities are emerging.
Rabia Yasmeen
Why Southeast Asia Is E-Commerce’s Next Big Opportunity
29 Oct 26Retail e-commerce across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam reached USD172.5 billion in 2025, up 21% year on year. These six markets, referred to here as Southeast Asia, are about three times the size they were in 2020. They are home to more than 600 million consumers. As brands decide where to place their next big bet in Asia Pacific, Southeast Asia is hard to ignore. The harder task is understanding how its markets differ.
Rabia Yasmeen
Euromonitor International
Euromonitor International
Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027
28 Aug 26Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.
Kayla Villena
Why Asian Cuisine is a Compelling Growth Opportunity
13 Aug 26Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
Emil Fazira
Next Asian Wave: Strategies influencing global markets
7 May 26 | SGT: 11:00 AMJoin our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
Euromonitor International
Asia’s Gen Alpha Will Define the Future of Consumption
23 Apr 26Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.
Emil Fazira
Decoding Gen Alpha as Asia’s next growth engine
20 Apr 26This report extract distils Euromonitor International’s latest insights on how Gen Alpha’s ecosystem—spanning technology, wellness, culture and family dynamics—is creating immediate and long‑term growth opportunities across Asia Pacific, with distinct implications by market.
Euromonitor International
Energy Shock Exposes Asia's Structural Vulnerability
1 Apr 26The global energy price shock and supply disruptions amid the US/Israel-Iran war expose Asia’s dependence on Middle Eastern energy, concentrated trade corridors, and highly price-sensitive consumer demand. The immediate disruption is already affecting economies, companies and consumers across the region, but the bigger implication is more structural: energy security, supply chain optionality, and value-driven demand are becoming more central to business strategy in a more volatile operating environment.
An Hodgson
Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge
16 Mar 26Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.
David Zhang
Dairy’s Strategic Reinvention for Healthy Longevity in Asia
3 Mar 26The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.
Emil Fazira
New Tariffs, New Uncertainty, and New Business Strategies
2 Mar 26The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.
An Hodgson
Three Key Strategies to Accelerate Mass Adoption of Electric Vehicles
27 Feb 26Global passenger EV growth is decelerating. The 49% volume CAGR of 2020-2025 is expected to moderate to 2030, shifting the agenda from premium niches to affordable scale. In 2025, 63% of consumers agreed/strongly agreed that EVs’ initial purchase price is a significant barrier. They demand quality, safety, charging reliability and residual value.
David Zhang
Top Five Fastest Growing Economies in 2026
22 Jan 26The global economy weathered trade shocks in 2025 and is expected to continue its resilience, supported by lower interest rates, moderating inflation, and sustained consumption. Of the world’s 62 major economies in Euromonitor International’s Macro Model, emerging countries India, Vietnam, Egypt, the Philippines, and Indonesia are expected to achieve the highest real GDP growth in 2026.
Euromonitor International
K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths
4 Dec 25K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.
Yang Hu
Top 100 City Destinations Index 2025: Driving Growth and Innovation
2 Dec 25The Euromonitor International Top 100 City Destinations Index 2025, produced in collaboration with Lighthouse, assesses 100 cities using more than 50 metrics across six core pillars to deliver an overall city attractiveness score. Covering economic and business activity, tourism performance, infrastructure, tourism policy and appeal, health and safety, and sustainability, the Index offers a holistic perspective on the factors driving urban success and resilience.
Vitalij Vladykin
2025 Asia Pacific Outlook: Consumer Health trends & opportunities
9 Dec 25 | SGT: 11:00 AMThis webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.
Euromonitor International