Zora Milenkovic

Zora Milenkovic Research Director - Food, Drink and Inhaling Insights

london

English, Czech, Serbian

About Zora

Zora is Research Director, Food, Drink and Inhaling Insights at Euromonitor, leading editorial content strategy across a diverse range of industries.

Expertise

Zora advises a range of clients, from brand owners to legislators across a range of industries on the impact of consumer trends, economic environment, legislative drivers and innovation. She has a special interest in consumer need states, wellness, inflation drivers, regulation, illicit trade, B2B and sustainability. Zora started out in country research for Eastern Europe before moving on to leading drinks and tobacco research and content, including cannabis and packaging, most latterly adding food industries to her remit.

Related to Alcoholic Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

31 Jul 26

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

Jared Conway

Jared Conway

Article

Drinks at the National Restaurant Association Show - Key Takeaways

29 May 26

Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.

Ryan Tuttle

Ryan Tuttle

Article

Top Five Trends Shaping the Hot Drinks Industry in 2026

5 May 26

The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth

Tristan Höver

Tristan Höver