London
Tamil, Hindi, Malayalam
In her current role, Janaki collaborates with a global network of analysts and advices Euromonitor’s clientele on growth strategy and innovation in the beauty and health space.
Janaki excels in combining industry insights with macroeconomic data along with consumer behaviour, to tell data-driven, insightful stories Having lived and led teams in Asia and Europe, Janaki is a curious researcher and prolific public speaker who excels in understanding the challenges faced by industries and brings strategic insights to support complex decision making in the ever-changing consumer and competitive landscape.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
