Megatrends in Indonesia

October 2021

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Indonesia.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Indonesia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Indonesia report answers:

  • How is the consumer mindset in Indonesia changing? In Indonesia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Indonesia purchase decisions?
  • Where and how do consumers shop in Indonesia?
  • What health-related activities do consumers in Indonesia participate in?
  • What megatrends should I focus on in Indonesia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
The drivers shaping consumer behaviour
Megatrends Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Gojek and Tokopedia merge to form GoTo super app
Mobile apps have become a part of urban life
Millennials are the most tech-orientated cohort
Most consumers are keen to manage their online privacy
Millennials are the most willing to share data in exchange for offers
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
DishServe makes private homes into cloud kitchens
Real world experiences are still the most appreciated
Millennials are the most likely to value online experiences
Online socialising has become the norm amid pandemic
Travellers continue to prioritise safety
Baby boomers are the most eager to resume face-to-face activities
Middle class reset
HuntStreet connects buyers and sellers of preowned luxury goods
Consumers want quality items at affordable prices
Generation X are the biggest bargain hunters
The concept of repurposing is gaining traction
Millennials are the most likely to be planning more visits to discounters
Premiumisation
POND’S launches personalised skin care service on Shopee
Most Indonesians yearn for a simpler life
Millennials are the most individualistic cohort
Consumers are generally very confident in the value of their investments
Novelty, quality and comfort trump value for money in all categories
Shifting market frontiers
Evermos provides support for local brands and home entrepreneurs
Consumers are curious about international products and cultures
Over two fifths of Generation Z plan to work abroad
Generation X are the most supportive of local industry
Shopping reinvented
Alfamart brings social and co-working spaces to convenience stores
Shoppers are eager to engage with companies via social media
Millennials are the most likely to interact with brands
Sustainable living
Sustainable village helps rural inhabitants to achieve food security
Indonesian consumers try to make a difference
Reducing plastics use is the overriding environmental concern
Wellness
Starbucks Indonesia partners with Green Rebel for plant-based option
Consumers are looking for healthier ingredients
Millennials pay the closest attention to nutrition labels
Massage is the most popular way to de-stress
Millennials are embracing health tech
Consumers are cautious about health and safety amid pandemic
Leverage the power of Megatrends to shape your strategy today
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