Megatrends in Indonesia

October 2023

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Indonesia.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Indonesia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Indonesia report answers:

  • How is the consumer mindset in Indonesia changing? In Indonesia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Indonesia purchase decisions?
  • Where and how do consumers shop in Indonesia?
  • What health-related activities do consumers in Indonesia participate in?
  • What megatrends should I focus on in Indonesia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Legit Group set to scale up its cloud kitchen business
Tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Indonesians want to see things before buying
Lack of time to cook is driving the food delivery category
Digital living
Tokopedia enhances e-commerce offering with subscription plan
Millennials make the greatest use of tech
Most consumers are protective of their personal data
Gen Z prefer to stay anonymous online
Consumer reviews are the most trusted information source
Consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Starbucks Indonesia opens its first signing store staffed by the deaf and hard of hearing
Indonesians show strong support for charitable causes
Most people feel comfortable expressing their identity
Brand trust is important to shoppers
Experience more
Realme opens new experience store as part of its omnichannel strategy
Indonesians enjoy socialising both online and offline
Safety and nature are the key priorities when travelling
Consumers are still more likely to enjoy real world than online experiences
Personalisation
TikTok launches personalised subscription-only music streaming service
Younger generations are the most enthusiastic about virtual activities
Most Indonesians enjoy tailored experiences
Premiumisation
Bakery-cafés flourish on the back of expanding urban middle class consumer base
Most Indonesians desire a simpler lifestyle
Millennials are the most confident in their long-term investments
Health, quality and comfort are prized attributes
Pursuit of value
GoTo promotes financial inclusion by making GoPay app accessible to unbanked consumers
Most Indonesians lead a minimalist lifestyle
Shoppers are worried about the rising cost of living
Indonesians are embracing the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
Quick-commerce platform Astro scales up and increases private label range
Indonesians enjoy the shopping experience
S-commerce gains traction as part of the omnichannel experience
Young people interact most with brands online
Sustainable living
The World Bank supports efforts to improve urban mobility in Indonesia
Indonesians want to make positive differences
Mindful consumption is on the rise
Reducing plastics use is top of mind for eco-conscious consumers
Wellness
Halodoc enhances healthcare accessibility for millions of Indonesians
Massage remains the principal antidote to stress
Indonesians take a keen interest in healthy eating
Consumers remain wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
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