2025 Developments
Nicotine in Jordan demonstrates renewed momentum in 2025, with volume growth accelerating to 3% and total sticks reaching 15,578 million, surpassing the previous year’s performance and signalling robust consumer expenditure despite ongoing economic pressures. This environment remains attractive, with total household spend rising to JOD1,313 million and the market value underpinned by a combination of price increases and resilient demand, especially as regulatory changes—such as reduced taxes on heated tobacco and e-vapour products—shape future consumption patterns. Brands operating in this space must navigate a landscape where entrenched smoking habits continue to anchor demand for cigarettes and shisha, but younger adults are increasingly drawn to premium, technology-led alternatives, resulting in widespread dual use rather than complete switching. To succeed, companies must balance aggressive price strategies in low-cost cigarettes with portfolio innovation in heated tobacco and e-vapour, respond rapidly to regulatory shifts, and prioritise distribution channels that emphasise convenience and immediate access. The competitive context is defined by high concentration among leading manufacturers, who are leveraging both affordability and innovation to maintain share, while new delivery platforms and retail formats gradually reshape purchasing habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Nicotine industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Nicotine industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nicotine in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nicotine in Jordan?
- Which are the leading brands in Nicotine in Jordan?
- How are products distributed in Nicotine in Jordan?
- Which category is the most heavily taxed in Jordan?
- How is the operating environment for Nicotine changing?
- What are the current legislative restrictions applicable to the sale of Nicotine products in Jordan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Nicotine in Jordan
2025 Developments
Key Data Insights
Companies Expand Heated Tobacco Presence to Attract Dual Users
Brands with Low-Cost Appeal Sustain High Volumes
Cigarette Price Increases Drive up Value While Dual Use Shapes Future Demand
Tax Cuts on Heated Devices Shift Nicotine Demand Dynamics
Consumers Embrace Heated Tobacco as Policy Changes Bite
Top Player Leverages Heated Tobacco and Shisha Strength to Widen Lead
Grocery Retailers Capture Demand by Offering Convenience and Proximity
Hyperlocal Delivery Apps Drive Growth in E-Commerce Nicotine Sales
Talabat and Careem Expand Nicotine Access through Rapid Delivery
Legislation
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Cigarettes in Jordan
Key Data Insights
Cigarettes Summary
Companies Respond to Price Pressures as Smokers Trade Down
Heated Tobacco and E-Vapour Options Attract Smokers Away From Traditional Products
Smokers Shift to Heated Tobacco as Price Hikes Reduce Cigarette Use
Regulation, Rivalries, and the Race for Reduced-Risk Offerings
Top Player Leverages Value Brands to Extend Lead as Rivals Adapt to Price Shifts
Talabat Boosts Online Convenience as Small Local Grocers Remain Top Choice
Taxation Rates
Average Cigarette Pack Price Breakdown
Cigars, Cigarillos and Smoking Tobacco in Jordan
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Heated Tobacco Launches Accelerate Shift in Nicotine Consumption
Shisha Tobacco Loses Ground as On-Trade Venues Capture Usage
Adoption of Alternative Formats Redirects Spending Away From Traditional Formats
Tax-Driven E-Vapour Migration Accelerates Decline in Shisha at Home
Mazaya Secures Loyalty through Portfolio Breadth and Pricing
Specialist Stores and Grocery Retailers Maintain Lead
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Jordan
Key Data Insights
Smokeless Tobacco, E-Vapour Products and Heated Tobacco Summary
Heated Tobacco Gains Traction as Consumers Shift to Heated Alternatives
Device Innovation and Dual Use Redefine Nicotine Consumption Habits
Consumers Switch to Heated and E-Vapour for Reduced-Risk Alternatives
Cross-Format Experimentation and Tax Policy Shape Consumption Patterns
Philip Morris Leverages Early Heated Tobacco Launch to Sustain Presence
Specialist Stores Retain Lead, Driven by Device Trial
E-Commerce Broadens Device Access for Early Adopters
Country Reports Disclaimer
The following categories and subcategories are included:
Nicotine
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Nicotine
Passport Nicotine covers the seven major nicotine categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Nicotine research and analysis database.
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