2025 Developments
Nicotine in Morocco in 2025 presented a challenging landscape, as robust economic expansion contrasted with shrinking volumes and growing consumer strain due to repeated tax increases and price hikes. Despite the broader regional context of dynamic innovation in alternative nicotine delivery, Morocco stands out for its marked contraction in traditional cigarettes, driven by aggressive fiscal measures and an unprecedented decline in female smoking. Expenditure growth, at MAD14,722 million at current prices in 2025, is fuelled by price inflation rather than increased demand, making the environment less attractive for volume-driven growth but increasingly competitive for brands able to navigate consumer downtrading and adapt to evolving regulatory demands. Successful strategies require a shift towards value-focused offerings, close retailer engagement, and agile channel management, particularly as younger consumers of legal smoking age migrate to shisha, heated tobacco, and e-vapour devices, while traditional brands must contend with rising price sensitivity and the growing risk of illicit trade.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Nicotine industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Nicotine industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nicotine in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nicotine in Morocco?
- Which are the leading brands in Nicotine in Morocco?
- How are products distributed in Nicotine in Morocco?
- Which category is the most heavily taxed in Morocco?
- How is the operating environment for Nicotine changing?
- What are the current legislative restrictions applicable to the sale of Nicotine products in Morocco?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Nicotine in Morocco
2025 Developments
Key Data Insights
Tax Hikes and Falling Income Prompt Smokers to Cut Daily Usage
Cigarette Volumes Shrink as Younger Adults of Legal Smoking Age Shift to Shisha and Vapour Devices
Regulatory Changes Drive Shifts in Nicotine Consumption Patterns
Smokers Anticipated to Switch to Cheaper and Illicit Options as Price Hikes Persist
Heated Tobacco and E-Vapour Products Set to Outpace Traditional Formats as Consumers Seek Novelty
Société Marocaines Des Tabacs Secures Loyalty with Retailer Incentives
Small Local Grocers Gain Share by Adapting to Consumer Needs
Glovo Drives E-Commerce Expansion by Offering Home Delivery and Price Promotions
Manufacturers Shift Investment From Legacy Formats to High-Capacity Devices
Experiential Innovation Premiumises On-Trade Tobacco
Manufacturers Undergo Portfolio Rationalisation Amidst the Rise of Alternative Nicotine Delivery
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Cigarettes in Morocco
Key Data Insights
Cigarettes Summary
Winston Red Attracts Price-Conscious Smokers as Premium Sales Falter
Reduced Smoking Frequency and Downtrading Reshape Consumption Habits
Economic and Regulatory Pressures Influence Cigarette Consumption Patterns
Illicit and Heated Tobacco Options Anticipated to Redirect Smokers From Retail Sales
Tax Hikes and Shrinking Budgets Epected to Accelerate Migration to Illicit Products
North Africa Tobacco Co Gains Ground as Société Marocaines Des Tabacs Faces Reseller Competition
Tobacconists Maintain Dominance as Small Local Grocers Expand Cigarette Sales
E-Commerce Struggles as Proximity and Credit Drive Offline Loyalty
Taxation Rates
Average Cigarette Pack Price Breakdown
Strategic Portfolio Realignment and Channel Flexibility Drive Modern Market Innovation
Commercial Restructuring and Micro-Purchasing Formats Emerge as Key Examples of Recent Innovation
Shifting Brand Shares and Alternative Nicotine Threats Redefine the Business Impact of Product Developments
Cigars, Cigarillos and Smoking Tobacco in Morocco
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Mehari’S Red Orient Drives Flavoured Cigarillo Appeal among Young Affluent Consumers of Legal Smoking Age
Hydro Herbal Molasses Reshapes Shisha Demand with Nicotine-Free Appeal
Tax Increases and Tourism Surge Reshape Spending and Consumption Habits
Société Marocaines Des Tabacs and North Africa Tobacco Set to Entrench Leadership as Premium and Mass Channels Diverge
Tourism and Experiential Retail Expected to Fuel Growth While Entry Barriers Persist
North Africa Tobacco Co Sustains Dominance as Brand Loyalty Persists
Tobacco Specialists Sustain Legal Sales as On-Trade Outlets Drive Luxury Demand
E-Commerce Remains Marginal as Proximity and Price Shape Purchasing Behaviour
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco
Key Data Insights
Smokeless Tobacco, E-Vapour Products and Heated Tobacco Summary
Strong Economic Conditions Drive Tobacco Sales Growth in Morocco Amid Shifting Regulatory Standards
Moroccan Vapers Prioritise Longevity and Nicotine Strength after Tax Reforms
Bazad Tobacco and Vape Distro Anticipated to Consolidate as Small Importers Exit
Illicit Trade Expected to Rise as Tax Hikes and New Rules Pressure Legal Sales
Vape Distro Sarl Leverages Early Entry to Grow Share in Fragmented Competition
Tobacco Specialists Maintain Dominance as Small Local Grocers Adapt to Economic Pressures
E-Commerce Platforms Capture E-Vapour Product Demand with Wider Choice and Lower Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Nicotine
-
-
- Fine Cut Cigarettes
-
- Cigarettes (Illicit+Legal)
-
-
- Cigars
- Cigarillos
-
- Pipe Tobacco
- Fine Cut Tobacco
-
-
-
- Chewing Tobacco
-
-
- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
-
-
-
- Closed System Single Use
-
- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
-
- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
-
-
- Tobacco Heating Devices
- Heated Tobacco
-
- Nicotine Pouches
-
-
- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Nicotine
Passport Nicotine covers the seven major nicotine categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nicotine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!