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Fashion Friday: Key Challenges Shifting Apparel in Latin America

Carmen Silva Profile Picture
Carmen Silva Bio
Paula Goni Profile Picture
Paula Goni Bio

Overstocking, illicit trade and social unrest have been major challenges the apparel industry in Latin America over the past few years. These scenarios have changed the way consumers in the region shop, with e-commerce doubling its representation of retailing sales in general. In Latin America, online sales of apparel as a per cent of total e-commerce sales went from 3% in 2010 to 10% in 2019.

E-commerce is expected to be the primary way of apparel shopping during the current coronavirus pandemic, although apparel sales will most likely drop due to the discretionary nature of the industry.

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