Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by

Fashion Friday: The Popularity of Athleisure and Leggings in South Korea

6/28/2019
Lisa Hong Profile Picture
Lisa Hong Bio
Share:

Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted a retail value of 0.6 Billion USD in 2018, ranking third below the USA and Japan. Global brands such as Nike, New Balance and Under Armour are well known in the country, but local brands such as Mulawear and Andar are actively promoting through ambassadors and supporting yoga instructors.

Interested in more insights? Subscribe to our content

Shop Our Reports

Competitor Strategies in Personal Accessories

While just a few global players own many of the top-selling personal accessories brands, the industry remains highly fragmented, with unbranded and private…

View Report

Survival of the Fittest in Luxury and Fashion

Luxury and fashion players are facing a deeply transformed consumer and retail landscape post-Coronavirus (COVID-19). Survival and recovery strategies are…

View Report

Voice of the Industry: Luxury Goods 2021

In the Voice of the Industry series, Euromonitor International connects with industry professionals to explore trends and innovations. This report focuses on…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More