Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by

Fashion Friday: The Struggle of Japanese Apparel and Footwear Brands

Sachi Kimura Profile Picture
Sachi Kimura Bio
Taro Yamato Profile Picture
Taro Yamato Bio

Apparel and footwear in Japan has been continuing to struggle, and retailers have been introducing new concepts in order to gain momentum. For instance, Fast Retailing opened a concept shop GU STYLE STUDIO in 2018, where consumers can create their own avatar to try on clothes. Another company, Zozo Inc, is a disruptor in the apparel market. Its main business is Zozotown, an e-commerce site dedicated to fashion products. It started off as is a platform of numerous apparel and footwear brands, but some manufactures express concern that having their products sold through the site will taint their brand image as the discount will make it look like the brand value has been lowered.

Interested in more insights? Subscribe to our content

Latest Insights

MICAMx 2023

Euromonitor International 01 August 2023

Shop Our Reports

The Return of Travel and its Impact on Luggage Recovery

The luggage industry faced significant challenges during the pandemic, with sales plummeting in 2020. As COVID-19 restrictions eased in 2021, travel rebounded,…

View Report

World Market for Luxury Goods

The pandemic, cost-of-living crisis and inflation hikes continue to have an unprecedented impact on affluent populations, their wealth, and their spending…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More