With coronavirus and subsequent lockdowns stopping end-to-end operations in India, fashion players are facing tough times. Many companies are projected to scale down operations, since this is the only way many of them will survive. A reduced demand for fashion due to home seclusion and social distancing norms has further impacted fashion companies in the country.
Luxury and Fashion
Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
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Indian Fashion Companies Invest in Coronavirus-led Innovations
7/16/2020
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