LONDON, UK – Data analytics firm Euromonitor International is unlocking worlds of opportunity by refreshing its brand to align with new goals, market trends and client expectations.
The brand refresh includes an updated logo, clearer messaging and new visual identity to represent the next evolution of Euromonitor International’s brand. Its mission is that we are the first destination for organisations seeking growth.
The key elements of brand refresh are:
- New logo and visual identity: the Euromonitor International logo has been refreshed as the distilled visual expression of the brand purpose – ‘Unlocking worlds of opportunity’. The logo has its origins in a watercolour painting of Chicago’s Buckingham Fountain undertaken by an employee. Together with new brand identity the company logo has been reimagined to breathe new meaning into the organisation’s role as a fountain of knowledge.
- Revamped messaging: Euromonitor’s refreshed messaging reflects how Euromonitor speaks as a brand - the company aims to work closely with clients to translate complex information into tangible actions and seek several solutions together. We combine history and modernity to provide a perfect blend of wisdom and innovation, harnessing the power of past, present and future.
- Enhanced digital presence: Euromonitor’s website has been redesigned to provide a more intuitive user experience and showcase the company’s portfolio of solutions in an engaging manner.
Lisa Tomlinson, Chief Commercial Officer at Euromonitor International, said: “We are excited to unveil our revitalised brand identity, which reflects our mission, vision and company values. Refreshing the brand is not just about a new logo or colours; it's about reigniting the connection with our customers and reaffirming our commitment to drive growth and excellence. The brand refresh represents our evolution—who we are today and where we want to be in the future.”
For more information and insights, visit www.euromonitor.com.
For further information, please contact:
Euromonitor Press Office
Press@euromonitor.com
About Euromonitor International
Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services to help our clients maximise opportunities, and we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence. We have 16 offices around the world, with 1000+ analysts covering 210 countries and 99.9% of the world's consumers, and use the latest data science and market research techniques to help our clients to make sense of global markets.