Sports nutrition should see an excellent performance over the forecast period, driven by healthier lifestyles, with people consuming protein products to achieve the recommended amount of protein per day, combined with healthy food intake, in addition to greater frequency of visiting gyms and/or parks with personal trainers. The number of personalised diets from nutrition consultants to gain lean mass is also growing, and sports nutrition products are amongst those most recommended for this purpose.
Despite the significant leadership of domestic sports nutrition companies, such as Integralmédica Suplementos Nutricionais, Supley Laboratório de Alimentos & Suplementos (which acquired Probiótica Laboratórios in 2018) and ADS Laboratório Nutricional in recent years, this scenario may change in the short term, with the entry of Nestlé Health Science Brasil, which acquired the Puravida brand (Neo Vida Comércio e Importação de Produtos Naturais) in April 2022. This is one of the leading brands in natural and health food stores, including independent emporiums and well-known chains such as Mundo Verde and Nação Verde.
Naturaltech, the main fair for healthy, vegan and clean label products in Latin America, took place in May 2022 in São Paulo. In addition to new spaces focused on functional beauty, the areas for organic products and innovative brands grew.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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