Executive Summary

Oct 2019
PROSPECTS
Innovation remains an important factor driving sales of sports nutrition

Under new legislation, sports nutrition companies are able to start launching new products to final consumers focusing on convenience. Instead of mixing several different products into the same bottle, more and more companies have started offering items that already contain two or more ingredients in one single dose, such as BCAA plus caffeine or a mix of different types of amino acids.

Niche segments starting to differentiate brands within sports nutrition

The challenging economic scenario has affected the way consumers purchase sports nutrition items. A clear trend seen was the search for cheaper items.

Protein/Energy bars should continue to outperform in the long run

Protein/Energy bars posted the best performance within the sports nutrition category. The segment continues to be favoured by consumers who prefer practical options when consuming sports nutrition items.

COMPETITIVE LANDSCAPE
Integralmédica Suplementos Nutricionais Ltda further increases its position within sports nutrition

Integralmédica continues to lead sales in the sports nutrition category in Brazil. The company has been gaining success with its recent launches of different brands targeting specific niches within the category.

Nutricare Suplementos SA faces a challenging scenario in short term

Nutricare Suplementos SA is responsible for distributing and selling several iconic brands within the sports nutrition category, such as ON (Optimun Nutrition) and Dymatize. Despite a number of very well-known brands under its portfolio, the company has been struggling to increase sales of its main brand, ON.

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Sports Nutrition in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Brazil?
  • What are the major brands in Brazil?
  • What is the market size of Sports Nutrition in Brazil?
  • What are the major brands in Brazil?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Brazil - Category analysis

HEADLINES

PROSPECTS

Innovation remains an important factor driving sales of sports nutrition
Niche segments starting to differentiate brands within sports nutrition
Protein/Energy bars should continue to outperform in the long run

COMPETITIVE LANDSCAPE

Integralmédica Suplementos Nutricionais Ltda further increases its position within sports nutrition
Nutricare Suplementos SA faces a challenging scenario in short term

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow strongly in 2019
Positive performance despite the lack of innovation
Leading companies reinforce their position, but competition affects the competitive landscape
Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger
Future growth to remain positive

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources