Under new legislation, sports nutrition companies are able to start launching new products to final consumers focusing on convenience. Instead of mixing several different products into the same bottle, more and more companies have started offering items that already contain two or more ingredients in one single dose, such as BCAA plus caffeine or a mix of different types of amino acids.
The challenging economic scenario has affected the way consumers purchase sports nutrition items. A clear trend seen was the search for cheaper items.
Protein/Energy bars posted the best performance within the sports nutrition category. The segment continues to be favoured by consumers who prefer practical options when consuming sports nutrition items.
Integralmédica continues to lead sales in the sports nutrition category in Brazil. The company has been gaining success with its recent launches of different brands targeting specific niches within the category.
Nutricare Suplementos SA is responsible for distributing and selling several iconic brands within the sports nutrition category, such as ON (Optimun Nutrition) and Dymatize. Despite a number of very well-known brands under its portfolio, the company has been struggling to increase sales of its main brand, ON.
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This industry report originates from Passport, our Consumer Health market research database.