Consumption of sports nutrition products is likely to continue increasing in coming years, driven by rising demand from its more traditional customer base of athletes, gym-goers, fitness enthusiasts and bodybuilders, but also from expanding usage among non-traditional users, such as vegetarians. This increased demand for sports nutrition products is due to these products becoming more mainstream.
With the world’s growing interest in health and wellness, driven by the event of the COVID-19 pandemic, whey protein is one of the most in-demand dairy products in recent times. What used to be a niche product for the bodybuilding scene has become a regularly enjoyed food supplement for anyone who simply wishes to add more protein in their diet.
Intensified import barriers are likely to represent a major threat to sports nutrition over the forecast period, due to the rise in unit prices and the impact on product supply. Moreover, a weak economy, combined with rising inflation rates, will result in many consumers’ purchasing power declining further, which is anticipated to dampen sales.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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