In 2020 sports nutrition sales were negatively impacted by the COVID-19 pandemic as the majority of ingredients are imported. As a result sports nutrition suffered from product and ingredient shortages, such as protein, labels and packaging as many of the sports nutrition factories were partially closed during the first and second quarters of 2020.
Empresa De Nutricion Argentina SRL (ENA) a local laboratory, leads sports nutrition and is seeing an increase in its value share in 2021. It has a wide ranging portfolio in sports nutrition and in sports protein particularly and invests heavily in new product development.
The e-commerce channel is experiencing a second year of strong growth in 2021, driven by the development of Mercado Libre in partnership with Empresa de Nutricion Argentina at the end of 2019. In 2020 e-commerce penetration ballooned due to the COVID-19 outbreak as consumers gravitated towards e-commerce purchases of sports nutrition, although from a relatively low base.
Consumption of sports nutrition products are likely to continue increasing in coming years, driven by rising demand from its more traditional customer base of athletes, gym-goers, fitness enthusiasts and bodybuilders, but also from expanding usage among non-traditional users. This increased demand for sports nutrition products is due to these products becoming more mainstream.
Protein/energy bars is expected to be the most dynamic category and see the highest constant retail value sales growth thanks to expanding into other channels during the forecast period. The alliance between Arcor SAIC and Laboratorios Bagó SA is anticipated to result in the wider availability of such products through hypermarkets and supermarkets.
Intensified import barriers are likely to represent a major threat to sports nutrition in the forecast period due to the rise in unit prices and the impact on product supply. Moreover, a weak economy combined with rising inflation rates, will result in many consumers’ purchasing power declining further, which is anticipated to dampen sales.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sports Nutrition research and analysis database.
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