Consumption of sports nutrition products is likely to continue to increase in the coming years, driven by rising demand amongst its traditional customer base of athletes, gym-goers, fitness enthusiasts and bodybuilders, as well as expanding usage among non-traditional users, which will bring such products into the mainstream. With longer life expectancies, older adults are looking to remain active for longer, and with some studies suggesting that a low protein intake is associated with a higher incidence of sarcopenia (loss of muscle mass), innovation within sports protein products may be directed towards older consumers in the future.
In keeping with a growing consumer interest in health and wellness, facilitated by the COVID-19 pandemic, whey protein has become one of the most in-demand dairy products in recent years. What used to be a niche product for the bodybuilding scene has evolved into a regular food supplement for anyone who simply wishes to add more protein to their diet.
Sports nutrition may face further challenges in the form of global supply chain issues, exacerbated by protectionist import policies, which could lead to product shortages in the case of international brands. While domestic manufacturers have the potential to target the gap left by international players, they may be faced with contracting demand due to continued inflationary pressures and shrinking consumer purchasing power.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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