The availability and range of sports protein powder products in pharmacies and health and personal care stores is likely to increase over the forecast period. This should help raise awareness among consumers, even among those who do not actively take part in sport and fitness activities.
E-commerce is expected to build on the success achieved during the pandemic, with consumers becoming increasingly familiar with the value and convenience that can be achieved by shopping online. The number of online players is likely to continue growing, with online retailers often able to operate with lower overheads than those with physical store locations and thus can offer competitive pricing.
The younger generation of consumers are drifting towards vegan, plant-based and keto diets, with this supporting demand for vegan and plant-based sports nutrition products. This trend is expected to become stronger over the forecast period with media articles and documentaries appearing that are promoting the benefits of plant-based protein in terms of health and fitness, as well as in terms of concerns over the environment and animal welfare.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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