Sports nutrition is set to perform well over the forecast period, with impressive growth in total current value sales projected and all categories expected to expand in volume terms. With the well-established tendency towards the adoption of healthier lifestyle habits among Kazakhstanis having recently become more pronounced due to the pandemic, further growth in the number of people regularly partaking in sports and fitness activities should ensure overall demand remains robust.
Sports non-protein products is expected to be the most dynamic category in volume growth terms over the forecast period. Sales should be buoyed by growth in the number of serious sports and fitness enthusiasts in Kazakhstan and the increasing willingness of these individuals to spend money on more advanced products offering specific benefits in areas such as energy levels and endurance, muscle growth, recovery times etc.
It is expected growing consumer interest in sports nutrition will prompt leading companies to try to shore up their positions by expanding their portfolios and increasing investment in advertising and distribution over the forecast period. Accordingly, the competitive landscape is likely to become more concentrated.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!