Sports nutrition is expected to register stronger value (at constant 2022 prices) and volume growth over the forecast period, as Germans seek to support and improve their physical health and keep active. Sports protein powder will remain the dominant product area in terms of value sales, followed by sports non-protein products.
Germans are increasingly paying attention to product formulations, ingredients, macronutrient balance, and the origin of components. There is also a growing group of consumers who follow a plant-based, vegetarian, or vegan diet, and this group expects to be able to buy products from organic sources, which are free from any animal additives.
Over the forecast period, sports nutrition is likely to face increasing competition from fortified and functional packaged food with a sports performance claim. Indeed, a growing number of products targeting sports enthusiasts have been increasing their portfolios with this positioning.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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