Sports nutrition sales are expected to continue seeing healthy year-on-year growth throughout the forecast period in both volume and value terms (at constant 2023 prices). There is an ever-increasing awareness of the importance of proper exercise in maintaining health and wellbeing and in reducing the risk of disease.
Most sports protein products are made from animal based protein. Nevertheless, there is a growing interest in vegan and vegetarian diets among Portuguese consumers who are motivated by concerns regarding their health or ethical and environmental issues.
Sports nutrition continues to present good growth opportunities. It is therefore attracting a rising number of players.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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