Growing levels of health consciousness amongst the Portuguese population, bolstered by the COVID-19 pandemic, is likely to encourage a rising number of consumers to practise a sport on a more regular basis over the forecast period.
During the review period, an increasing number of Portuguese altered their diets to exclude specific types of food, particularly animal-based products. For many, this was due a desire to follow a more nutritious diet, while others chose to make these changes for ethnical reasons As a result, the number of Portuguese following specific diets, such as vegetarian, vegan, ovo-vegetarian, lacto-vegetarian and flexitarian, among others, continued to grow, with some studies suggesting that around one in eight Portuguese consumers now follow a vegetarian diet, a proportion that is expected to rise over the forecast period.
The Portuguese economy is still fragile, having been impacted by the COVID-19 pandemic, and more recently, by the conflict in Ukraine. During the forecast period, rising prices as a result of inflationary pressures could have a negative effect on consumer purchasing power, leading to reduced expenditure on consumer health products considered as non-essential, including sports nutrition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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