Executive Summary

Oct 2019
PROSPECTS
Changing sports habits impacting consumption patterns

Historically, sport nutrition has targeted the niche of bodybuilders and athletes. However, a growing number of consumers are now following healthy lifestyle trends.

Polarised performances within sports nutrition due to shifting trends

A growing number of consumers are looking more towards protein/energy bars, which are more convenient to eat during a long hike or bicycle ride, for example. Sales of sports non-protein products are also being encouraged by this trend, with these two areas expected to see an increase in sales over the forecast period.

Convenience benefits grocery retailers

Due to the changing profile of sports nutrition consumers there was also a shift in the distribution of these products over the review period. While health food shops and non-grocery specialists traditionally held a strong position, these channels continued to lose share in 2019 as grocery retailers and internet retailing continued to win share.

COMPETITIVE LANDSCAPE
Gold Nutrition retains healthy lead with strong marketing and new product development

Gold Nutrition from EcoNutraceuticos continued to lead sports nutrition in 2019. This is a Portuguese brand that benefits from very strong recognition and consumer loyalty.

Rising import costs take their toll on US brands

US brands such as MuscleTech and Twinlab had almost disappeared from sports nutrition in Portugal by 2019. It has become increasingly difficult to import these brands into Europe because of rising transportation costs, making it very difficult for them to compete.

Decathlon prioritises Aptonia on its shelves

SPDAD Lda’s Aptonia brand continued to perform well in 2019 with it offering both sports protein and sports non-protein products. Aptonia has benefited from Decathlon (the brand’s GBO) prioritising the brand on the shelves of its chain of sports good stores (other non-grocery specialists).

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Sports Nutrition in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Portugal?
  • What are the major brands in Portugal?
  • What is the market size of Sports Nutrition in Portugal?
  • What are the major brands in Portugal?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Portugal - Category analysis

HEADLINES

PROSPECTS

Changing sports habits impacting consumption patterns
Polarised performances within sports nutrition due to shifting trends
Convenience benefits grocery retailers

COMPETITIVE LANDSCAPE

Gold Nutrition retains healthy lead with strong marketing and new product development
Rising import costs take their toll on US brands
Decathlon prioritises Aptonia on its shelves

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Portugal - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from growing focus on health and wellness and willingness to self-medicate
Busy, urban lifestyles driving demand for effective OTC medication
GlaxoSmithKline and Pfizer combine businesses to become consumer health powerhouse
Chemists/pharmacies remains leading retail channel due to strong consumer trust
Consumer health set for new challenges and opportunities over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources