Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Sports Nutrition in

Sports Nutrition in Georgia

17 pages, Oct 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing participation of Georgians in sports activities bolsters development of sports nutrition

Consumer interest in sports nutrition has increased gradually in recent years in line with the growing participation of Georgians in sports activities and other forms of physical exercise. This category only started to register significant current value sales in the country in 2011, and by the end of the review period it was still at a relatively early stage of development.

Fitness-related websites help to raise consumer awareness of sports nutrition products

Several new gyms and sports complexes opened in Georgia during the review period. Many of these establishments have blogs and Facebook pages that provide instructions not only on exercise, healthy diets etc, but also on the correct usage and potential benefits of sports nutrition products.

Sports nutrition products benefit from wide distribution in Georgia

Unlike many consumer health product types, sports nutrition products benefit from very wide distribution in Georgia. Because these products are not subject to any kind of medical regulation, they can be sold via multiple channels, including modern grocery retailers, chemists/pharmacies, other healthcare specialist retailers (sports stores and gyms) and internet retailing.

COMPETITIVE LANDSCAPE

Highly visible shelf presence helps Trec Nutrition to maintain its lead in sports nutrition

Trec Nutrition, which offers products under a brand of the same name, remained the leading company in sports nutrition in value sales terms in 2017. Its leadership was underpinned by the fact that Trec Nutrition was the most visible sports nutrition brand on the shelves of chemists/pharmacies outlets, in addition to being widely available via the internet retailing channel.

Competition intensifies in line with new entries

Maintaining the trend observed earlier in the review period, the value share of “others” within sports nutrition increased strongly in 2017. As sports nutrition is still at an early stage of development in Georgia, in recent years the category has seen frequent new launches.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Georgia?
What are the major brands in Georgia?
What is the market size of Sports Nutrition in Georgia?
What are the major brands in Georgia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Sports Nutrition in Georgia - Category analysis

HEADLINES

PROSPECTS

Growing participation of Georgians in sports activities bolsters development of sports nutrition

Fitness-related websites help to raise consumer awareness of sports nutrition products

Sports nutrition products benefit from wide distribution in Georgia

COMPETITIVE LANDSCAPE

Highly visible shelf presence helps Trec Nutrition to maintain its lead in sports nutrition

Competition intensifies in line with new entries

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from the changing habits of Georgians

Regulatory changes and currency devaluation affect review period CAGR

International players face growing competition from local producers

Interest in emerging categories supports gains for smaller distribution channels

Outlook for Georgian consumer health remains broadly positive

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sports Nutrition in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing participation of Georgians in sports activities bolsters development of sports nutrition

Fitness-related websites help to raise consumer awareness of sports nutrition products

Sports nutrition products benefit from wide distribution in Georgia

COMPETITIVE LANDSCAPE

Highly visible shelf presence helps Trec Nutrition to maintain its lead in sports nutrition

Competition intensifies in line with new entries

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in Georgia - Category analysis

HEADLINES

PROSPECTS

Growing participation of Georgians in sports activities bolsters development of sports nutrition

Fitness-related websites help to raise consumer awareness of sports nutrition products

Sports nutrition products benefit from wide distribution in Georgia

COMPETITIVE LANDSCAPE

Highly visible shelf presence helps Trec Nutrition to maintain its lead in sports nutrition

Competition intensifies in line with new entries

CATEGORY DATA

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from the changing habits of Georgians

Regulatory changes and currency devaluation affect review period CAGR

International players face growing competition from local producers

Interest in emerging categories supports gains for smaller distribution channels

Outlook for Georgian consumer health remains broadly positive

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports