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Country Report

Sports Nutrition in

Sports Nutrition in Georgia

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Gym closures leads to poorer performance of a still developing category

Gym closures are expected to have a negative effect on the category as a whole in 2020 as many consumers purchase and consume products in sports nutrition in conjunction with particular exercise regimes and specific types of workouts (predominantly weightlifting). Furthermore, restrictions in outdoor exercise will also reduce the demand for sports nutrition products in 2020.

New products introduced to already fragmented category, challenging more established players

Nutrex Research Inc’s emergence within sports nutrition is widely perceived as a sign of the emerging character and continued development of the category. As awareness and demand grew over the review period, more products with minor sales appeared and, as a result, fragmentation in sales share will become more noticeable in 2020.

Leader Trec Nutrition benefits from advertising and positioning in pharmacies and gyms

Trec Nutrition Sp zoo will continue to lead sports nutrition in 2020, with its significant value share supported by a strong presence in pharmacies which is the channel that boasts the largest access to consumers. Trec Nutrition Sp Zoo, represented by its major brand Trec Nutrition in sports protein powder, is expected to retain its lead in sports nutrition in Georgia in 2020.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Georgia?
What are the major brands in Georgia?
What is the market size of Sports Nutrition in Georgia?
What are the major brands in Georgia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Gym closures leads to poorer performance of a still developing category

New products introduced to already fragmented category, challenging more established players

Leader Trec Nutrition benefits from advertising and positioning in pharmacies and gyms

RECOVERY AND OPPORTUNITIES

Healthier lifestyles and wider product availability support further dynamic growth in 2019

Convenience trend to drive sales of single use protein products

E-commerce continues to grow thanks to young target consumers

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2015-2020
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sports Nutrition in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Gym closures leads to poorer performance of a still developing category

New products introduced to already fragmented category, challenging more established players

Leader Trec Nutrition benefits from advertising and positioning in pharmacies and gyms

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Gym closures leads to poorer performance of a still developing category

New products introduced to already fragmented category, challenging more established players

Leader Trec Nutrition benefits from advertising and positioning in pharmacies and gyms

RECOVERY AND OPPORTUNITIES

Healthier lifestyles and wider product availability support further dynamic growth in 2019

Convenience trend to drive sales of single use protein products

E-commerce continues to grow thanks to young target consumers

CATEGORY DATA

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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