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Learn moreOct 2019
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2019 was another year of dynamic growth of sports nutrition in Georgia, albeit from a low base. Growth was supported by an increasing number of regularly active people and significant growth in the number of gyms in the country as demand for a healthier lifestyle grew.
In 2019, internet retailing took over as the leading distribution channel of sports nutrition products in Georgia, accounting for around half of value sales. A major share of consumers of sports nutrition are younger, internet-savvy people, who appreciate the convenience of online shopping.
Protein/energy bars recorded further strong double-digit growth in 2019. Despite the absence of advertising or any other type of promotion, such as discounts or sales in bundles, the popularity of protein/energy bars has increased dramatically as they are perceived to be both healthy and affordable.
Trec Nutrition Sp Zoo, represented by its major brand Trec Nutrition in sports protein powder, continued to lead sports nutrition in Georgia in 2019. The player undertook no mass promotion through TV or outdoor advertising for the brand, but its presence in gyms and online supported sales.
As awareness and demand grew over the review period, more products with minor sales appeared and, as a result, fragmentation in sales share has become stronger. Although many of the new launches were intermittent, they took sales away from bigger, more established players.
MuscleTech by the Chinese manufacturer Xiwang Foodstuffs is enjoying success in Georgia thanks to its low prices; however, supply issues could impact the company’s share. However, price is not the not the only factor influencing purchasing decisions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Georgia market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.