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Country Report

Sports Nutrition in

Sports Nutrition in Georgia

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Healthier lifestyles and increasing number of gyms support growth

By 2018, sports nutrition was the most dynamic category in overall consumer health in Georgia. This trend was supported by significant growth in the number of gyms in the country – both in urban areas and the capital Tbilisi as demand for a healthier lifestyle grew.

Sports nutrition sees growth via other distribution channels too

The increasing number of gyms significantly boosted growth in awareness of various types of sports nutrition and also directly supported growth in value sales. Distribution in terms of sales of sports nutrition was led by chemists/pharmacies which benefited from strong consumer trust about the quality of products they bought here over other channels.

Sports protein bars also appeals to consumers not involved in sporting activity

Sports protein bars went from a negligible performance in 2016 to double-digit growth rates. Despite the absence of advertising or any other type of promotion such as discounts or sales in bundles, the popularity of sports protein bars increased dramatically.

Competitive Landscape

Trec Nutrition Sp zoo leads sales but share decreases

Trec Nutrition Sp Zoo was represented by its major brand Trec Nutrition in sports protein powder. The player undertook no mass promotion through TV or outdoor advertising for the brand, but its presence in gyms supported sales.

Fragmentation in sports nutrition increases

Sports nutrition faced hardly any regulation in Georgia. Sales can take place through any channel including the dynamic internet retailing.

Emerging sports protein bars might change player positioning

Sports protein bars showed the fastest value growth in 2018. The category is expected to remain the most dynamic in the forecast period as well.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Georgia?
What are the major brands in Georgia?
What is the market size of Sports Nutrition in Georgia?
What are the major brands in Georgia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Georgia - Category analysis

ANALYSIS

Headlines

Prospects

Healthier lifestyles and increasing number of gyms support growth
Sports nutrition sees growth via other distribution channels too
Sports protein bars also appeals to consumers not involved in sporting activity

Competitive Landscape

Trec Nutrition Sp zoo leads sales but share decreases
Fragmentation in sports nutrition increases
Emerging sports protein bars might change player positioning

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Georgia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Consumer Health in Georgia - Industry Overview

ANALYSIS

Executive Summary

Changes in consumer lifestyle drive growth of consumer health
Relative stabilisation of Georgian currency brings strong value growth
Local manufacturers slowly but steadily manage to expand sales share
Emerging areas of consumer health support variety of distribution channels
Consumer health is expected to maintain positive growth

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Georgia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

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Megatrends

Country Report

Sports Nutrition in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Healthier lifestyles and increasing number of gyms support growth

Sports nutrition sees growth via other distribution channels too

Sports protein bars also appeals to consumers not involved in sporting activity

Competitive Landscape

Trec Nutrition Sp zoo leads sales but share decreases

Fragmentation in sports nutrition increases

Emerging sports protein bars might change player positioning

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Georgia - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Georgia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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