Sports nutrition is an emerging product area, with plenty of room for further growth, and as a result, is predicted to register very moderate constant value and volume growth over the forecast period. Up to now, sports nutrition in Kenya has been mainly consumed by sports enthusiasts.
Over the forecast period, the distribution of sports nutrition will continue to evolve, further supporting sales. More specialist sports nutrition stores are likely to be opened, targeting both professional athletes and the rising number of sports and fitness enthusiasts, whilst more chemists/pharmacies are also likely to improve their offer of sports nutrition.
While the number of vegans in Kenya is low, it is growing. As the number of vegans/vegetarians continues to grow, there will be growing demand for suitable products, not only by vegans/vegetarians, but also by other consumers who associate vegan products with being healthier.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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