The number of people who go to the gym regularly grew steadily in Bosnia and Herzegovina during the review period, helping to drive growth in current retail value sales in sports nutrition. The trend is still very much in evidence during 2020: Although gyms were closed for several months due to COVID-19, many people continued to exercise regularly at home.
Sports protein products account for the bulk of current retail value sales in sports nutrition. While sports protein powder continues to dominate sports protein products, protein/energy bars and, more recently, sports protein RTD, are steadily gaining ground.
Glanbia Plc’s Optimum Nutrition Inc remains the leader in sports nutrition. Its products are distributed domestically by specialist retailers, most notably by Acro doo’s Muscle Freak chain.
Over the forecast period, protein/energy bars are expected to continue expanding their presence in retailing, especially outside their traditional channels. They will increasingly target the general population, where a growing number of consumers want to boost their protein intake.
There is a growing opportunity for distributors of sports nutrition to market these products online. Both Acro doo and Olymp Sport doo are shifting their advertising spend to the internet, particularly social media, in an effort to drive growth in e-commerce.
At the moment, private label is not available in sports nutrition, but this might change over the forecast period, particularly as its appeal continues to widen among mainstream consumers. While grocery retail chains are unlikely to launch private label in sports nutrition in Bosnia and Herzegovina, as they perceive the sales potential to be too limited, drugstore/parapharmacy chains may be more enthusiastic.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sports Nutrition research and analysis database.
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