There is a growing number of consumers in Bosnia-Herzegovina who visit the gym and buy sports nutrition products. This is part of a wider trend that encompasses achieving or maintaining fitness and a good appearance, but also leading a healthy lifestyle.
Protein/energy bars is the category posting the highest value growth in sports nutrition in Bosnia-Herzegovina during the review period as a whole. During this time there have been significant improvements in the range and availability of protein/energy bars, with the products positioned as convenient snacks for anyone looking to boost their protein intake, whether working out or not.
Sports protein powder is the biggest category in sports nutrition in Bosnia-Herzegovina. It is a traditional favourite of the serious gym-goer, typically those into bodybuilding.
The most successful sports nutrition manufacturer at the end of the review period is Optimum Nutrition Inc. Its products are distributed domestically by Acro doo, through its own retail chain Muscle Freak, but also through other specialised retail vendors.
International brands dominate sports nutrition in Bosnia-Herzegovina. There are no domestic manufacturers in the category.
There are increasing opportunities for distributors of sports nutrition in the internet-enabled marketing space. Both Acro and Olymp Sport are increasingly focusing on social networks as well as popular advertising platforms to generate content that drives consumers to their web shops, which often offer better deals than those available through traditional stores.
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This industry report originates from Passport, our Consumer Health market research database.