Executive Summary

Sep 2019
PROSPECTS
Consumers are pursuing a healthy lifestyle rapidly, with social media a key influence

There is a growing number of consumers in Bosnia-Herzegovina who visit the gym and buy sports nutrition products. This is part of a wider trend that encompasses achieving or maintaining fitness and a good appearance, but also leading a healthy lifestyle.

Sports nutrition begins to reach the masses, led by protein/energy bars

Protein/energy bars is the category posting the highest value growth in sports nutrition in Bosnia-Herzegovina during the review period as a whole. During this time there have been significant improvements in the range and availability of protein/energy bars, with the products positioned as convenient snacks for anyone looking to boost their protein intake, whether working out or not.

Nutrition-enhancer not just performance-enhancer

Sports protein powder is the biggest category in sports nutrition in Bosnia-Herzegovina. It is a traditional favourite of the serious gym-goer, typically those into bodybuilding.

COMPETITIVE LANDSCAPE
Optimum Nutrition leads the whey

The most successful sports nutrition manufacturer at the end of the review period is Optimum Nutrition Inc. Its products are distributed domestically by Acro doo, through its own retail chain Muscle Freak, but also through other specialised retail vendors.

Sports nutrition relies on importers

International brands dominate sports nutrition in Bosnia-Herzegovina. There are no domestic manufacturers in the category.

Retailers flex their marketing muscle online

There are increasing opportunities for distributors of sports nutrition in the internet-enabled marketing space. Both Acro and Olymp Sport are increasingly focusing on social networks as well as popular advertising platforms to generate content that drives consumers to their web shops, which often offer better deals than those available through traditional stores.

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Sports Nutrition in Bosnia and Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What is the market size of Sports Nutrition in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Bosnia and Herzegovina - Category analysis

HEADLINES

PROSPECTS

Consumers are pursuing a healthy lifestyle rapidly, with social media a key influence
Sports nutrition begins to reach the masses, led by protein/energy bars
Nutrition-enhancer not just performance-enhancer

COMPETITIVE LANDSCAPE

Optimum Nutrition leads the whey
Sports nutrition relies on importers
Retailers flex their marketing muscle online

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Bosnia and Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Non-essential categories see an upswing as the economy strengthens
Self-medication trend boosts OTC sales
Players increasingly leverage social media to expand, while global branding strengthens
Internet retailing holds potential for certain products
Smaller categories set to compensate for market maturity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources