Following the outbreak of COVID-19, most gyms, sporting, training and exercising venues are set to maintain normal operations over the forecast period, aiding sports nutrition to maintain strong current value growth, outperforming results seen in the review period. Following the significant growth of e-commerce sales of sports nutrition immediately following the COVID-19 outbreak, e-commerce sales will continue to perform well across the forecast period.
In 2022 sports protein RTD will achieve the fastest current value growth. This is a relatively young sports nutrition category and certainly the smallest of all.
There is a growing opportunity for sports nutrition distributors to market and sell products online, especially since the COVID-19 crisis significantly expanded the e-commerce consumer base and familiarised many consumers with shopping online. Acro doo and Olymp Sport doo are shifting their advertising spending to the internet, particularly social media, to drive growth in e-commerce.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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