Customers who reach for sports nutrition products tend to be more health-aware than the average mass-market consumer. This group pays even more attention to product formulations, macronutrient balance, and the origin of components.
Organised online fitness was one of the fastest growing trends in 2021, in response to pandemic restrictions including quarantine diktats, the closure of gymnasiums and fitness clubs, and limited capacity when such venues reopened. As such, exercise-loving consumers took to working out at home, along with some people who took up exercise as a way to remain healthy and alleviate boredom and stress.
The event of the COVID-19 pandemic, and associated restrictions, shifted sales of sports nutrition from specialist stores to e-commerce. While health and personal care stores will remain as the leading sales channel in the coming years, e-commerce can also continue to count on growth in the category – albeit at a lower rate than seen during the boom of the pandemic.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!