Sports nutrition is expected to continue its upward trajectory during the forecast period. As the range of available products expands, the customer base for such items will extend beyond the traditional target market of professional athletes and bodybuilders to include people who enjoy occasional sport and are looking to improve their performance, without having to hire a nutritionist or personal trainer.
While bricks-and-mortar outlets will continue to play a major role in the distribution of sports nutrition products, there is no denying the rapid ascent of e-commerce within this space. The advantages of online shopping are numerous, including competitive pricing, extensive product variety, and the sheer convenience of home delivery.
Sports nutrition products containing cannabidiol (CBD) will become more widely used during the forecast period. The regenerative and anti-inflammatory properties of the oil will not only appeal to serious athletes, but also to consumers who practise sports recreationally.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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