Sports nutrition is still expected to be one the fastest-growing categories in consumer health in Belgium over the forecast period thanks to an expanding consumer base. More Belgians are participating in sports and exercise, especially in gyms.
In protein-based sports nutrition products, much will depend on the ability of gyms to be back in business after months of inactivity. Many fitness fans have become accustomed to exercising at home with the online purchasing of machines and may continue to do so for reasons of cost and convenience.
Prior to 2020, and particularly during the lockdown of 2020-2021, there was a rising number of joggers/runners in Belgium, as the lockdowns inspired many people to take up the exercise as a way to get fresh air and stay fit during times of stress and seclusion. In this case, non-protein products are more in demand.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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