Executive Summary

Oct 2019
PROSPECTS
Sports protein RTDs bringing in new consumers

As a growing number of US consumers begin to engage with fitness and sports nutrition products, sports protein RTDs have seen increased demand as a convenient way to deliver supplemental protein for active lifestyles. For consumers that are new to the sports protein supplementation, RTDs are popular as a means for trying out products, while large quantities of protein powder can be excessive for some consumers.

Plant-based protein options here to stay

Within the space of sports nutrition, plant-based options have become increasingly more popular and are now a staple among the wide variety of protein products. While appealing to vegetarian and vegan consumers, a growing number of US consumers identifying themselves as flexitarian are providing demand.

Sports non-protein an avenue for sports nutrition to expand

In years past, protein has been synonymous with sports nutrition as the primary product used for supplementing more active lifestyles. However, with the advent of increasing consumer education on the wide variety of sports nutrition products, sports non-protein products have benefited as a way for consumers to aid workouts beyond protein.

COMPETITIVE LANDSCAPE
Online consumption making its mark in sports nutrition

Similar to other consumer health markets, online consumption within the sports nutrition space has continued to expand. With fewer barriers to entry and a larger audience of consumers, e-commerce has succeeded as more consumers are adding an expanding amount of types of products to their online purchases.

Cellucor retaining dominant position in sports non-protein

In 2019, Nutrabolt has maintained its leading position in sports non-protein predominantly with the performance of its popular brand Cellucor. Cellucor C4 is the most recognisable name in pre-workout products and will likely maintain a dominant position among competitors as its retail footprint expands through the likes of Walmart and consumers further engage with sports non-protein products to aid with their workouts.

PepsiCo Inc acquires CytoSport and Muscle Muscle Milk

In effort to expand its sports nutrition assets, in early 2019 PepsiCo announced its decision to acquire CytoSport and the brands that fall under its ownership, Muscle Milk and Evolve. Having struggled under the ownership of Hormel Foods over the past few years, PepsiCo will look to utilise its resources and strategy used with the Gatorade brand since it expanded to protein products in 2015.

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Sports Nutrition in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in USA?
  • What are the major brands in USA?
  • What is the market size of Sports Nutrition in USA?
  • What are the major brands in USA?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in the US - Category analysis

HEADLINES

PROSPECTS

Sports protein RTDs bringing in new consumers
Plant-based protein options here to stay
Sports non-protein an avenue for sports nutrition to expand

COMPETITIVE LANDSCAPE

Online consumption making its mark in sports nutrition
Cellucor retaining dominant position in sports non-protein
PepsiCo Inc acquires CytoSport and Muscle Muscle Milk

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer demand for naturals stimulates both growth and competition
Preventative health remains a key focus
Key brands in OTC maintain their dominance
New positionings drive growth in vitamins and dietary supplements (VDS)
Continued growth expected over the forecast period, with high variations across categories

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources