Active lifestyles and healthier, better balanced diets are likely to continue to grow in importance over the forecast period, in line with evolving health, wellness and fitness trends. Media marketing is set to play pivotal role, as in weight management and wellbeing.
Existing trends towards broader and enhanced portfolios sold through regular grocery stores (and/or their online shops), as well as specialist retailers, gyms, pharmacies and drugstores, are likely to persist and possibly even intensify over the forecast period. This would not only make sports nutrition products more accessible to consumers, but also increase their visibility and grow awareness and knowledge even further.
The competition among sports nutrition players is expected to increase significantly over the forecast period. This is not only due to the anticipated wider selections and growing significance of private label, but also new branded players previously focused on weight management, dietary supplements or packaged food entering the fray.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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