Sports Nutrition in the Philippines

PROSPECTS

Sports facilities are being developed across the country

For many years, Filipinos have been fans of different sports teams. However, this did not always mean that the number of participants was growing.

More opportunities for sports nutrition

Preparing to host the 2019 Southeast Asian Games, the Philippine government started constructing a world-class modern facility in the province of Tarlac. Cebu City is also expected to establish FIFA-standard facilities in the coming years, whilst the rapidly developing province of Cavite has already seen the opening of Vermosa Sports Hub.

Sports non-protein is expected to surpass sports protein

In the review period, sports protein products established healthy sales, especially amongst sports enthusiasts seeking to build muscle. This is one of the biggest reasons why consumers seek sports nutrition.

COMPETITIVE LANDSCAPE

Consumer health giant United Laboratories drives growth in sports nutrition

The leading player in sports nutrition has long been established in other consumer health categories, making it easier to penetrate sports nutrition. United Laboratories (Unilab) extended its leading brand Enervon, branching out with the sports nutrition brand Enervon Activ, driving growth in sports nutrition.

The use of various distribution channels also boosts the performance of Unilab

United Laboratories effectively reaches out to its target market through its availability through wide distribution channels, which is quite unique in this category. Usually, sports nutrition brands are found in healthfood stores and via internet retailing.

More sophisticated products

With the growing demand for sports non-protein products, players are expected to venture into offering more sophisticated sports nutrition products, which will range from different benefits and uses to different sports. The healthy development of different sports nutrition retail channels, such as grocery retailers, direct selling, drugstores/parapharmacies and of course internet retailing, will also make it even easier for brands and companies to test the market with different new launches in the future.

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