The forecast period presents strong opportunities for sports nutrition players to generate higher sales due to the stronger interest in their products that has flowed from the spreading interest in exercise and fitness as part of a healthy lifestyle in the wake of the COVID-19 pandemic. With this in mind, it is expected that holistic wellness themes will become common in sports nutrition marketing during the forecast period as it becomes increasingly important for sports nutrition brands to appeal to a wider consumer audience.
As mentioned, traditionally sports nutrition has enjoyed only a fairly narrow consumer base, specifically those who are very committed to achieving their fitness goals. However, as demand spreads to a wider consumer group who are perhaps less obsessed with constantly improving their athletic performance at all costs, it is likely that the role that sports nutrition plays in the lives of consumers will also change.
Another factor that is expected to spur sales in sports nutrition over the forecast period is the spreading understanding that maintaining a healthy diet is at least as important as taking regular exercise for staying healthy and maintaining an attractive physique. The typical Philippine diet tends to be heavy in fat and starch and local food culture is very strong, forming an important aspect of Philippine society.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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