Sports Nutrition in the Philippines

PROSPECTS

Greater participation in sport and fitness by Filipinos increases the demand for sports nutrition

Engaging in sport and fitness has become a popular trend in the Philippines. Filipinos are more eager to live more active and healthy lives and have started to pay more attention to their overall health and appearance.

The minor sales of protein/energy bars grow fastest in value terms

Sports nutrition in the Philippines is dominated by products categorised under sports protein powder and sports non-protein products. Protein/energy bars, the smallest category by far within sports nutrition in the Philippines, witnessed the fastest value growth in 2019 due to the convenience of the products and their wide distribution.

Sports non-protein products take the lead as consumers seek products with other health benefits besides building muscle

Value sales of sports non-protein products surpassed those of sports protein products in 2019. In the review period, sports protein products established healthy sales, especially among sports enthusiasts seeking to build muscle.

COMPETITIVE LANDSCAPE

United Laboratories continues to lead sports nutrition due to its good reputation among consumers and its brand extension in sports non-protein products

In 2019, United Laboratories Inc continued to lead sports nutrition in the Philippines. The company’s Enervon brand is well known among Philippine consumers and the company is successful due to its focus on high quality, its wide distribution and its dynamic marketing activity.

Players are likely to benefit from the demand for sports nutrition products which offer further benefits or are tailored to different sports and activities

As demand for sports non-protein products is expected to continue to increase in the forecast period, players might benefit further by launching sports nutrition products that are more sophisticated in terms of the different benefits they offer or the different sports they may be used for. The development of wider retail channels for sports nutrition, such as grocery retailers, direct selling, drugstores/parapharmacies and internet retailing, will enable brands to test new launches among a broad consumer base in the forecast period.

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