The sports nutrition category is expected to continue posting high constant value growth rates in the upcoming period. Consumers are increasingly focused on following healthier lifestyles and this often includes going to the gym or doing other types of exercise that can be supported by sports nutrition products.
Continuing the trend seen in the review period, further sports nutrition launches are expected in the forecast period, given the strong growth potential in this category. It is likely that more plant-based alternative protein powders will be launched, as this is a fast-growing niche in Israel, especially amongst sport enthusiasts.
The increased ease and popularity of ordering from online retailers could have a large impact on the sports nutrition category. Many locals prefer to order their sports nutrition products online, where they typically find lower prices than at gyms and pharmacies.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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