Sports nutrition registered a robust performance in 2019 although year-on-year retail value growth slowed overall, resulting from product maturity and saturation. Sports nutrition is now a mass market product, available through various retail channels including grocery outlets, thus benefiting from an extensive distribution network and a broad consumer group.
As a result of its strong presence, sports protein products benefits from an influx of innovative products. This is vital in sports nutrition as the majority of its consumers are young and expect constant change and novelty.
Convenience is expected to be another key growth driver in sports nutrition with the “on-the-go” aspect breathing new life into the category. Value sales of sports protein products will likely benefit from its strong presence in the mass market.
Active Nutrition International’s PowerBar, Sponser Sport Food’s Sponser and INKO Sports’ Inkospor remained the leading brands in sports nutrition in 2019. All three brands have a strong presence in the mass market, especially through the leading grocery retailers in Switzerland, Migros Genossenschaftsbund and Coop Genossenschaft, and enjoy high levels of credibility in the country.
The three leading companies are set to maintain their top rankings over the forecast period as they are perceived as pioneers in sports nutrition in Switzerland. Their marketing activities have set standards in the category and their product innovation drives their momentum.
Similar to most Western countries, social media accounts are essential parts of life to many Swiss consumers. Active consumers are increasingly posting photos and videos of their sporting prowess and activities online for their friends, families and followers to view, and activity cameras are increasingly facilitating this.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Switzerland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.