With lots of unmet potential from consumers still believing sports nutrition solely to be for athletes, and a growing effort from manufacturers to market and promote their products to be suited for everyday use, sports nutrition is set to record a steady growth over the forecast period. A continuously growing selection of products resembling “regular” food, and the further growing availability through regular grocery retailers, is expected to increase acceptance, interest and, ultimately, sales.
Due to its strong presence and large product portfolio within sports nutrition, as well as years of expertise and being of local origin, Sponser Sport Food AG maintains the top company place (NBO) in sports nutrition, and this is expected to continue over the forecast period. Regular new product launches and keeping a close eye on current trends and developments within consumer demands, support the company's ongoing success.
As seen in dietary supplements, fortified and functional foods are generally set to represent another limiting factor for growth in sports nutrition. As consumers are expected to attempt maintaining more balanced and healthier diets in general, looking for solutions and support while grocery shopping appears to be the most convenient and logical way.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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