Executive Summary

Oct 2019
PROSPECTS
Sports nutrition is increasingly a mass market item

Sports nutrition registered a robust performance in 2019 although year-on-year retail value growth slowed overall, resulting from product maturity and saturation. Sports nutrition is now a mass market product, available through various retail channels including grocery outlets, thus benefiting from an extensive distribution network and a broad consumer group.

High-protein, low-carb is a key growth driver

As a result of its strong presence, sports protein products benefits from an influx of innovative products. This is vital in sports nutrition as the majority of its consumers are young and expect constant change and novelty.

Convenience, wide availability and increasing demand to boost sports nutrition

Convenience is expected to be another key growth driver in sports nutrition with the “on-the-go” aspect breathing new life into the category. Value sales of sports protein products will likely benefit from its strong presence in the mass market.

COMPETITIVE LANDSCAPE
Leading brands maintain their top rankings

Active Nutrition International’s PowerBar, Sponser Sport Food’s Sponser and INKO Sports’ Inkospor remained the leading brands in sports nutrition in 2019. All three brands have a strong presence in the mass market, especially through the leading grocery retailers in Switzerland, Migros Genossenschaftsbund and Coop Genossenschaft, and enjoy high levels of credibility in the country.

Whilst the leaders will likely maintain their positions, competition is set to intensify

The three leading companies are set to maintain their top rankings over the forecast period as they are perceived as pioneers in sports nutrition in Switzerland. Their marketing activities have set standards in the category and their product innovation drives their momentum.

Social media increasingly important in driving growth

Similar to most Western countries, social media accounts are essential parts of life to many Swiss consumers. Active consumers are increasingly posting photos and videos of their sporting prowess and activities online for their friends, families and followers to view, and activity cameras are increasingly facilitating this.

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Sports Nutrition in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Switzerland?
  • What are the major brands in Switzerland?
  • What is the market size of Sports Nutrition in Switzerland?
  • What are the major brands in Switzerland?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Switzerland - Category analysis

HEADLINES

PROSPECTS

Sports nutrition is increasingly a mass market item
High-protein, low-carb is a key growth driver
Convenience, wide availability and increasing demand to boost sports nutrition

COMPETITIVE LANDSCAPE

Leading brands maintain their top rankings
Whilst the leaders will likely maintain their positions, competition is set to intensify
Social media increasingly important in driving growth

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health
The health and wellness trend a two-edged sword for consumer health
Leading companies maintain their strong positions
Internet retailing is limited by stringent legislation
Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources