With the advantage of being portable and easily accessible, RTD Protein and non-protein sports drinks will continue showing growth in the forecast period. The return to the workplace and the possibility to work remotely from another location, will allow consumers to maintain their freedom and be based anywhere they choose.
The growing popularity of athletes as celebrities has been a key trend seen in several areas, from sportswear to consumer products, as well as sports nutrition. As athletes become more accessible to consumers, for example via social media, more consumers will view them as idols.
The cost of living crisis in 2023 has forced many European consumers to rethink expenditure and the Swiss are no exception. Not only is there still a concern for the economy’s stability, but there has also been a shift in consumer behaviour, whereby consumers have reduced expenditure or traded down to more affordable options.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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