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Learn moreOct 2020
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Prior to the emergence of COVID-19, sports nutrition in the UK was a high growth category within consumer health due to healthy living trends, with high current value growth being driven by convenience products as well as a move towards plant-based proteins. The pandemic and subsequent lockdown measures significantly impacted demand with gyms closed for four months between March until July, leading to less intense workouts for the majority of the public and therefore a decreased consumption in sports nutrition.
On-the-go options such as sports protein RTDs and pre-workout products like sports non-protein are set to be the most negatively impacted within sports nutrition in 2020, with notable declining demand in Q1/Q2 influenced both by the reduction in high intensity workouts as well as the reduced need for convenient products. Home seclusion changed consumer demand for on-the-go products overnight as workplaces, gyms and non-essential retailers were closed during the lockdown period.
Competition within the fairly fragmented environment of sports nutrition is set to intensify in 2020, with players present within the dynamic protein/energy bars, including Grenade (UK) Ltd, Fulfil Ltd, and Bounce Foods Ltd, predicted to record impressive share gain and current value growth to place further pressure on overall leading sports nutrition company The Hut Group Ltd (Myprotein) despite its wide ranging portfolio across the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.