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Country Report

Sports Nutrition in

Sports Nutrition in the United Kingdom

19 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Plant-based protein powders steal share from whey traditionalists

Whey protein has long been the key ingredient in sports nutrition because of its ease of production, low cost and wide accessibility. However, increasing concerns about animal welfare and the benefits of leading a plant-based diet have boosted interest in and demand for non-animal-derived proteins.

Protein bars repackaged as an indulgent, healthy snack

The cultural shift towards converting healthy living from a trend-driven fad to an ingrained behaviour is evident in the marketing of protein bars and other sports nutrition snacks. Grenade, the leading brand within sports protein bars, has led this trend by introducing dessert-inspired flavours such as Chocolate Brownie, Coconut Chaos and Chocolate Orange.

Innovation is needed in a category that is too reliant on one component

The sports nutrition industry is synonymous with protein supplements, taken to stimulate muscle growth and aid sports performance. Despite the fast growth of the industry and its strong forecast, it remains too reliant on protein.

COMPETITIVE LANDSCAPE

Internet retailing still dominates distribution but supermarkets start to stock sports nutrition

The proliferation of B2C companies in the sports nutrition space means that internet retailing is the largest distribution channel. Amazon also sells the brands of the top players which generates significant revenue for them.

Exercise is no longer just about weight loss for women

The #StrongNotSkinny mantra has dominated discourse surrounding sports nutrition products aimed at women, to the detriment of weight management and wellbeing. Increasingly, companies are targeting women who wish to use sports nutrition products to complement their fitness regime.

Hyper-masculine marketing is becoming outdated and old-fashioned

In tandem with companies paying more attention to the female half of the population, the general aesthetic of sports nutrition products is moving away from the hyper-masculine marketing that it has been synonymous with previously. Myprotein has settled on its minimalist, ungendered aesthetic which emphasises the ingredients of the product, rather than its effects.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in United Kingdom?
What are the major brands in United Kingdom?
What is the market size of Sports Nutrition in United Kingdom?
What are the major brands in United Kingdom?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Plant-based protein powders steal share from whey traditionalists

Protein bars repackaged as an indulgent, healthy snack

Innovation is needed in a category that is too reliant on one component

COMPETITIVE LANDSCAPE

Internet retailing still dominates distribution but supermarkets start to stock sports nutrition

Exercise is no longer just about weight loss for women

Hyper-masculine marketing is becoming outdated and old-fashioned

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sports Nutrition in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Plant-based protein powders steal share from whey traditionalists

Protein bars repackaged as an indulgent, healthy snack

Innovation is needed in a category that is too reliant on one component

COMPETITIVE LANDSCAPE

Internet retailing still dominates distribution but supermarkets start to stock sports nutrition

Exercise is no longer just about weight loss for women

Hyper-masculine marketing is becoming outdated and old-fashioned

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Plant-based protein powders steal share from whey traditionalists

Protein bars repackaged as an indulgent, healthy snack

Innovation is needed in a category that is too reliant on one component

COMPETITIVE LANDSCAPE

Internet retailing still dominates distribution but supermarkets start to stock sports nutrition

Exercise is no longer just about weight loss for women

Hyper-masculine marketing is becoming outdated and old-fashioned

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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