Sports nutrition that includes plant-based alternatives and formulations specifically created for women is likely to continue gaining in popularity. The rapid expansion of gyms such as Fitness First are contributing to higher sales and awareness.
Sports nutrition can be an overwhelming category for novice consumers. Stores that specialise in sports nutrition, and which provide adequate advice, will play a greater role in distribution over the forecast period.
Protein in general has benefited from the impact of the pandemic, as consumers looked to boost their immune systems and follow a balanced diet. In fact, the popularity of foods positioned as offering specific health benefits such as protein are competing with sports nutrition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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