Players are positive about the future of sports nutrition. Consumer demand is growing and with retail value sales already back to pre-pandemic levels in 2022 the category is expected to see healthy growth in the forecast period.
Over the forecast period, the perception that sports nutrition is only for men who want to build muscles will continue to be broken. More and more women are starting to take sports nutrition products to support their exercise and health regimes.
E-commerce sales of sports nutrition products will continue to develop positively in the forecast period although it will be mainly used by younger, tech savvy and more educated consumers. The pandemic accelerated the shift towards online shopping as such Guatemalans are more accustomed to digital shopping.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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