Sports nutrition sales are expected to continue seeing healthy year-on-year growth throughout the forecast period in value terms (at constant 2022 prices). Growth will be ensured by the return to more active lifestyles, with Italians returning to regular sport and fitness activities.
Sports non-protein products and sports protein powder are the most popular sports nutrition categories in Italy and they are expected to deliver the highest growth in actual terms across the forecast period. Sports non-protein products will likely particularly benefit from consumers practicing team sports and other sports, including swimming, cycling, running and athletics.
Sports nutrition is expected to continue benefiting from the growing variety of vegetarian and vegan sports protein powder products present in the market. Players are launching these products with the aim of leveraging the growing demand for plant-based proteins which are considered as effective, while also being better for the environment and animal welfare.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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