Sports nutrition is expected to continue recording healthy growth over the forecast period in value terms (at constant 2023 prices) and in retail volume terms. The category should benefit from consumers in Italy leading increasingly active lifestyles and growing awareness about the importance of the role of exercise for maintaining health and wellbeing in the long run and in reducing the risk of disease.
Retail e-commerce is set to remain the most important and dominant distribution channel for sports nutrition in Italy. This is largely due to the fact that the leading brands are heavily focused on online sales and some of them are pure play online retailers, such as Myprotein, which is particularly appreciated for its sports protein powder and its wide range of affordable products.
Sports nutrition is expected to continue benefiting from the growing demand deriving from female consumers in Italy, with an increasing number of women now practising sports and going to the gym. According to the Italian National Olympic Committee (CONI), women represent 43.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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