Egypt’s difficult economic climate is expected to continue with high unemployment rates and lower levels of disposable income forcing consumers to seek value for money from their sports nutrition products in the forecast period. The more expensive brands and higher-priced product formats are likely to struggle to generate sales growth, while less expensive options have the opportunity to benefit as consumers migrate towards more economical products brands and formats.
The increased interest in health and wellness and regular exercise will be the main factor for category growth over the forecast period. Younger consumers will start going to the gym more often to obtain a healthier lifestyle, heavily influenced by wellbeing gurus they follow on social media.
Interest in sports and fitness is rising in Egypt, with younger generations being far more likely than previous generations to exercise regularly, play sports and take an interest in their fitness. Amongst the main reasons for this is that younger Egyptians are exposed to global trends via broadcast and social media, giving them insight into Western and global lifestyle trends.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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