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Country Report

Sports Nutrition in

Sports Nutrition in Tunisia

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sports nutrition attracts a new audience, in line with rise of franchised health clubs

Consumers of sports nutrition products traditionally tended to be members of gyms or health clubs. The number of people with fitness club membership will continue to grow as a result of the rising number of franchised health clubs, at the expense of independents.

Sports protein powder remains key category in Tunisia

Sports protein powder is set to remain the dominant category in sports nutrition over the forecast period, as it is viewed as the most economical and effective way to increase muscle mass by Tunisians. These products are based on milk protein, soy protein, whey protein or casein, and are increasingly used in smoothies mixed with other ingredients.

Fitness trends will drive growth of sports nutrition sales

Sports nutrition looks likely to benefit further from the increasing number of consumers participating in active leisure or body training. Rather than lose weight, many consumers are more interested in building lean muscle and gaining strength to maintain their health and wellbeing.

COMPETITIVE LANDSCAPE

Aecor Nutrition remains the dominant player in Tunisia

Aecor Nutrition continued to dominate the distribution of multinational brands of sports nutrition in Tunisia. This company has an important distribution network in legal distribution channels in Tunisia.

Black market still represents a threat to sports nutrition

Sport nutrition sales in Tunisia remained threatened by the black market as of the end of the review period, with different types of products typically imported illegally from Algeria, Libya and Europe. Black market sales still grew rapidly due to demand for sports nutrition in addition to the high prices of the products in sports stores.

Sports nutrition sees a rise in marketing and advertising over the internet

The marketing and advertising of sports nutrition in Tunisia is conducted mainly over the internet, principally through company websites, or advertising and promotions in store-based retail outlets. Another important marketing channel is social media.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Tunisia?
What are the major brands in Tunisia?
What is the market size of Sports Nutrition in Tunisia?
What are the major brands in Tunisia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Tunisia - Category analysis

HEADLINES

PROSPECTS

Sports nutrition attracts a new audience, in line with rise of franchised health clubs

Sports protein powder remains key category in Tunisia

Fitness trends will drive growth of sports nutrition sales

COMPETITIVE LANDSCAPE

Aecor Nutrition remains the dominant player in Tunisia

Black market still represents a threat to sports nutrition

Sports nutrition sees a rise in marketing and advertising over the internet

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growing health awareness positively affects consumer health in Tunisia

Growth remains steady in 2018

Good quality and natural products shape the competitive landscape

Chemists/pharmacies remains the dominant distribution channel

Positive performance to be sustained by rising domestic product supply

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sports Nutrition in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sports nutrition attracts a new audience, in line with rise of franchised health clubs

Sports protein powder remains key category in Tunisia

Fitness trends will drive growth of sports nutrition sales

COMPETITIVE LANDSCAPE

Aecor Nutrition remains the dominant player in Tunisia

Black market still represents a threat to sports nutrition

Sports nutrition sees a rise in marketing and advertising over the internet

Samples

Overview

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Table of Contents

Sports Nutrition in Tunisia - Category analysis

HEADLINES

PROSPECTS

Sports nutrition attracts a new audience, in line with rise of franchised health clubs

Sports protein powder remains key category in Tunisia

Fitness trends will drive growth of sports nutrition sales

COMPETITIVE LANDSCAPE

Aecor Nutrition remains the dominant player in Tunisia

Black market still represents a threat to sports nutrition

Sports nutrition sees a rise in marketing and advertising over the internet

CATEGORY DATA

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growing health awareness positively affects consumer health in Tunisia

Growth remains steady in 2018

Good quality and natural products shape the competitive landscape

Chemists/pharmacies remains the dominant distribution channel

Positive performance to be sustained by rising domestic product supply

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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