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Country Report

Sports Nutrition in

Sports Nutrition in Tunisia

14 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Participation in sports will drive interest in category

Sports nutrition is expected to register strong retail value growth over the forecast period. Promotion by athletes, as well as the growing number of people participating in sports will drive consumers’ interest in these products.

Products for professionals set to trigger sales to amateurs

Professional athletes, especially Olympic ones, are expected to be the key target consumer group for players in sports nutrition. In the future, these consumers will be an essential marketing tool to encourage amateur athletes to purchase such products.

Government strength of the legal framework

In addition, the Ministry of Health is also expected to keep building a stronger legal framework for these products, and continue to reduce black market sales to protect consumers from ingesting potentially harmful counterfeit products.

COMPETITIVE LANDSCAPE

Leader dominates thanks to portfolio of international brands

Aecor Nutrition continued to dominate the distribution of multinational brands of sports nutrition in Tunisia. This company has an important distribution network in legal distribution channels in Tunisia.

Illicit goods widely available

All products present in sports nutrition in 2017 were imported, with a total absence of domestic companies producing such products. Despite huge efforts by the government, black market products continued to have a negative impact on legal imports due to their considerably lower prices and availability through social media channels such as Facebook and Instagram.

Promotion only through social media channels

Concerning advertising, sports nutrition products were marketed only through social media networks or bodybuilding forums, which provided the only way to recognise the different brands and their effects.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Tunisia?
What are the major brands in Tunisia?
What is the market size of Sports Nutrition in Tunisia?
What are the major brands in Tunisia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Tunisia - Category analysis

HEADLINES

PROSPECTS

Participation in sports will drive interest in category

Products for professionals set to trigger sales to amateurs

Government strength of the legal framework

COMPETITIVE LANDSCAPE

Leader dominates thanks to portfolio of international brands

Illicit goods widely available

Promotion only through social media channels

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Consumer health registers positive current retail value growth in 2017

Several factors influence consumer health in Tunisia

Bristol-Myers Squibb UPSA Tunisie leads

Pharmacies and parapharmacies continue to lead distribution

Positive outlook for the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sports Nutrition in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Participation in sports will drive interest in category

Products for professionals set to trigger sales to amateurs

Government strength of the legal framework

COMPETITIVE LANDSCAPE

Leader dominates thanks to portfolio of international brands

Illicit goods widely available

Promotion only through social media channels

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Tunisia - Category analysis

HEADLINES

PROSPECTS

Participation in sports will drive interest in category

Products for professionals set to trigger sales to amateurs

Government strength of the legal framework

COMPETITIVE LANDSCAPE

Leader dominates thanks to portfolio of international brands

Illicit goods widely available

Promotion only through social media channels

CATEGORY DATA

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Consumer health registers positive current retail value growth in 2017

Several factors influence consumer health in Tunisia

Bristol-Myers Squibb UPSA Tunisie leads

Pharmacies and parapharmacies continue to lead distribution

Positive outlook for the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

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