Sales in sports nutrition are driven by the increasing number of Tunisians taking up exercise and seeking a healthier lifestyle. This led to a boom in the opening of gymnasiums and fitness clubs, with consumers typically attending a sessions a couple of times a week.
For fitness fans who continue to adhere to their training schedules during COVID-19, sports nutrition remains more of an essential product. However, in addition to the physical restrictions of the closures of gymnasiums and fitness centres, such venues were also a channel for the sale of sports nutrition, so the closures have also had a further impact on sales in this sense.
Aecor Nutrition remains the leading player in sports nutrition in 2020, thanks to its well-known brands including the top Optimum Nutrition, as well as Scitec Nutrition, Mutant Nutrition, Universal, and Dymatize. The company is present through imports of various brands, with a strong international recognition of the brands among the target consumer audience of bodybuilders.
Sports nutrition continues to see some threat from the black market, with stock imported illegally from Algeria, Libya and Europe. Due to the growing demand of sports nutrition over the review period, black market sales grew rapidly due to the lower product prices – particularly when compared to the prices charged by the large global players.
Distribution channels are important for sports nutrition products, especially in light of the closures of gymnasiums and sports centres as a result of COVID-19 measures. Internet retailing lends itself very well to this, especially as the advertising of sports nutrition is mainly through internet websites, as well as a growing presence across social media, as sports nutrition taps into and benefits from the sporting communities that already exist across spaces such as Facebook and Instagram.
It is important for players to offer affordable prices in sports nutrition, especially as the price gap between the declining black market trade and the official products from the leading players is significant. Sports nutrition also has a relatively restricted consumer audience, with the most notable sub-category being sports protein powder, i.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sports Nutrition research and analysis database.
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