Sales of sports nutrition in Tunisia are expected to record higher growth over the forecast period than that seen over the course of the review period. A strong increase in product demand going forward will be attributable to more people exercising and a growing number of gyms and fitness centres in the country.
Social media is very important and impacts sales of sports nutrition products in Tunisia as consumers are influenced by the daily habits, food and practices of the international sporting community. Sports nutrition consumers in the country are up to date with international trends, new launches and the latest technologies thanks to Instagram, TikTok and influencers.
It will remain important for players to offer affordable prices in sports nutrition, especially as the price gap between the black-market trade and the official products from the leading players is significant. Sports nutrition also has a relatively restricted consumer audience, with the most notable product type being sports protein powder, primarily appealing to weightlifters and bodybuilders.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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