Although growth is set to be positive in 2020, COVID-19 is expected to stifle growth, with a prediction of 5% value growth for 2020, compared to growth of 8% recorded in 2019. Much of this was due to gyms closing during the lockdown period, with home-seclusion no longer allowing consumers to exercise at home to the same intensity that they can in the gym.
In addition to the closure of gyms during the lockdown period, all stores, apart from essential retailers were closed from 16 March. These non-essential stores were not permitted to reopen until 11 May, and included sports stores and health stores specialising in the sale of sports nutrition products.
Sports nutrition is a highly competitive landscape and comprised of many players, including specialists in sports nutrition, such as Nutrition & Santé (Isostar) or Diété Sport France (Overstims) as well as pharmaceutical players such as EA Pharma (Eafit) or LND SA (Apurna). Myprotein from The Hut.
COVID-19 is set to slightly stifle growth in 2020; however, it will not negatively impact the landscape, with 5% value growth predicted for 2020. In 2021, growth is expected to return to pre-COVID-19 levels of 7%, and this strong growth will remain constant over the forecast period, peaking in 2023 at 8%.
Growth across the forecast period is set to benefit from various diets, including low carbohydrate diets, that often require consumers to eat a higher level of protein. Sports nutrition products, therefore, offer a simple way to do this, boosting growth for sports protein powder as well as protein/energy bars across the forecast period.
Growth across the forecast period will also be seen from an increasing amount of online players, launching new products on the landscape. E-commerce has a growing share of sales in France and saw heightened growth in 2020, when consumers were required to stay-at-home.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sports Nutrition research and analysis database.
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