Over the forecast period consumers will become more informed and educated as they build better knowledge of sports nutrition products. With this will come increased scrutiny of ingredients lists and much more careful choices made when purchasing.
While the marketing messages around sports nutrition products target athletes and sports and fitness enthusiasts, players are increasingly aiming to attract vegans, vegetarians and so-called flexitarians seeking high-protein products as meat substitutes that they integrate into their daily diets. These consumers are likely to explore products sold in pharmacies, such as STC nutrition or Eafit, or in sports nutrition specialist stores in order to obtain advice from sales staff.
Sports nutrition in France holds high potential for growth and exists within a still-underdeveloped legislative framework. As such, the forecast period will see a continuous stream of new players entering the competition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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