Sports nutrition was negatively impacted by COVID-19 in what had been a fast-growing product area. With a significant portion of value sales sold through gyms and with gyms closed for much of 2020, it led to a severe slump.
In April 2020 it was revealed that second-placed BioTech USA is to leader Scitec Nutrition in the coming years. Although a date is yet to be set, the acquisition is expected to significantly affect the shape of the competitive landscape in the forecast period, as it will result in BioTech USA reaching monopoly status in sports nutrition when the acquisition takes place.
Among consumer health care products, sports nutrition has the highest percentage of online sales. The pandemic gave a further boost to e-commerce.
Sports nutrition will be the fastest growing consumer health product over the forecast period. As the impact of the pandemic diminishes and lives return to a new normal, sports nutrition will register high constant value growth.
There is a growing trend towards increasing one’s intake of protein and not just in sports nutrition. What initially was a niche supplement by bodybuilders has shifted to a mainstream macronutrient and has gone way beyond sports nutrition.
Growth throughout the forecast period will be supported by an increased interest in health and wellness. This has been heightened by COVID-19 as consumers look to keep their bodies healthy and their immune systems robust.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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