Volume sales of sports nutrition are expected to return to pre-pandemic levels within the next couple of years whilst the retail value sales are set to grow further. Following a short correction period that will be characterised by strong growth, the growth rates will moderate leading to more mild growth over the remainder of the forecast period.
The dominance of e-commerce in sports nutrition is set to deepen during the forecast period. Manufacturers and retailers are increasingly focused on this channel, and local consumers will continue to grow more comfortable shopping online.
As in other categories the demand for vegan/vegetarian products is expected to increase in sports nutrition over the forecast period. In response to the growing interest, manufacturers will continue to develop and launch new vegan products.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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