Prior to the onset of the COVID-19 pandemic, CrossFit was taking Saudi Arabia by storm. CrossFit has proven particularly popular among Saudi women, many of whom value it for its focus on core strength and flexibility - attributes which are considered important for feminine beauty rather than as a muscle building exercise.
Although sports nutrition products have been available for a long time in Saudi Arabia, further development is expected to be seen in the category over the forecast period. Category leader AmCan International Group can be expected to continue with its efforts to widen the availability of its numerous brands and participate in promotional regular campaigns.
Good growth in e-commerce is set to continue over the forecast period with this distribution channel expected to sustain its lead over the forecast period. However, in the aftermath of COVID-19, consumers will increasingly show interest in shopping for sports nutrition products in health food shops and vitamins and dietary supplements specialist retailers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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