Prior to the onset of the COVID-19 pandemic in Saudi Arabia, sports nutrition had been registering a positive performance, despite negative sales growth in 2017. One factor spurring growth was the increasing numbers of women’s gyms opening in the Kingdom after changes to licensing laws in 2017 made it legal for women’s gyms to operate in the country.
The onset of the COVID-19 pandemic in Saudi Arabia motivated the country’s sports ministry to suspend all sports events and activities for an extended period from early March. In addition, within the paradigm of the country’s social distancing protocols, all gymnasiums, fitness clubs, sports centres and similar venues throughout the Kingdom were also forced to close from the middle of March onwards.
2020 saw e-commerce surge ahead in the retail distribution of sports nutrition in Saudi Arabia. The main reason for the huge increase seen in online sales of these products is that many consumers were unable to go shopping during the various periods of quarantines and curfews that were imposed upon the population of the Kingdom during the second third course of the year, a major plank of the government’s official response to the COVID-19 pandemic.
As the dominant category of sports nutrition, sports protein products holds the key to the category over the forecast period. One major trend to have merged in sports protein products over the course of 2020 is the increasing interest in protein/energy bars, with this category expected to outperform sports protein powder over the course of the forecast period as many sports protein products consumers have discovered the convenience that these products offer.
Although sports nutrition products have been available for a long time in Saudi Arabia, further development is expected to be seen in the category over the forecast period. In particular, category leader AmCan International Group can be expected to continue with its efforts to widen the availability of its numerous brands and participate in promotional regular campaigns.
Prior to the onset of the COVID-19 pandemic in Saudi Arabia, one of the biggest fitness trends in the world, CrossFit, was taking the Kingdom by storm. In particular, CrossFit has proven particularly popular among Saudi women, many of whom value it for its focus on core strength and flexibility, attributes which are considered important for feminine beauty and fitness in a country where women are unlikely to want to have muscular appearance.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page