After an improved showing during 2022, sports nutrition is expected to see healthy but stable value growth (at constant 2022 prices) throughout the forecast period. A key driver of growth will likely be more people returning to their regular training routines.
Sports nutrition is likely to remain a highly fragmented category with many products, substances and performance formulas available in the market. Alongside international brands there are also many local distributors that attend to the demand of the fitness community.
With so many brands and products available in the market, it is important to stand out. Therefore, players are expected to launch new products to differentiate them from the others that are already available.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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